I don’t really understand lyric videos.
I mean, I get why they’re done. Learning the words to a new favorite song is pretty important to those of us who are fans. I can remember listening to the same song over and over, and the feeling of triumph when I’d finally be able to sing each word. I can even remember hitting rewind and play for what felt like hours on end, just so I could hear a specific word. Sitting with a lyric sheet in front of my stereo was commonplace for me in the 80s.
A lot of that still holds true today. I like knowing the words. If a lyric sheet isn’t included with an album, I’ll go find lyrics online and learn them. God forbid I go to a show and not be able to sing along!
I’m confused about lyric videos because honestly, they seem like a gimmicky waste of money. Do people really watch them over and over? I ask because on this date in 2015, Duran Duran released a lyric video to “Pressure Off”.
This isn’t your average lyric video, though. “Pressure Off” is done in 360-vision. The way it works best is if you watch on your mobile phone. Hold up your mobile phone, making sure it is in full screen mode, as you turn around, the video gives the feeling that you are in the center of the video. It is interactive, and the effect is kind of cool. The lyrics slide by thanks to computerized animation, and the viewer is treated to seeing still shots of the band alongside the iconic “stickers” from the front of Paper Gods.
It took me a long time after it was released to get the full effect because I didn’t stop to check it out on my phone (although I understood the point). When I finally remembered to do it, I thought the video was cute and worth a view, but it seems like a lot of work to put something like that together all for the sake of putting the lyrics out there.
Obviously, there must be more to these videos than just “Hey, watch this and learn the words!” I’m guessing somehow, they make the band money. Why only have one video for a single when you can have two? I still don’t really get it, but I suspect I’m on the right track. Having two videos up for viewing might boost chart progress and get the song “out there”.
So, if you haven’t watched the 360 lyric video for “Pressure Off” yet, why not watch it? Take a gander. Spin in circles. Follow Simon, John, Nick & Roger and get a little dizzy in the process! Remember that to see it in 360, you’ve got to watch it on your mobile phone using the YouTube app. (Link is above)