A strange occurrence seems to take place within fandoms in that rumors said so often are believed to be true. Lately, I have seen a number of rumors or assumptions written about on Duran message boards in which most, if not all, of the posters give as fact. One example is the rumor regarding Duran Duran’s record label. For some time now, we have heard that Duran Duran is going with EMI for the actual physical release of All You Need Is Now. They released the download version themselves through TapeModern but that they have gone with a major label for the physical release in either February or March, depending on which of those rumors you believe. Of course, the label has been one that has been debated since word got out that Sony/Epic dropped them after the lack of success with Red Carpet Massacre. Since then, there has been many different labels mentioned, including using UMG for distribution. The one that everyone keeps coming back to, for whatever reasons, is EMI. Will I acknowledge that it is possible? Of course. Like many other fans, I heard Mark Ronson claim that the snippet of Being Followed that he played on his radio show was property of Capitol Records (Capitol and EMI are the same). I have also read the rumors over and over again from various sources. I also heard John Taylor praise EMI’s efforts in regards to the remastered editions that have come out and heard his statements on Katy Kafes saying that he thinks it would be good, from a business point of view, to have all the catalog together. Yet, there has been no official announcement. This fact hasn’t stopped people from talking about it as such, though. Some fans seem to believe that the lack of an actual date for the physical album or that it is being moved back to March is because of EMI. Others have claimed the same about lack of tour dates. Obviously, these people may be right but what I find interesting is that they are just making these statements like they are a given when, in reality, they are just presuming the rumor is true.
Another assumption is in regards to the videos for AYNIN. A few months ago, on some interview, there was an announcement that the band plans to release a video for each track of the album. Many people, including myself, were terribly thrilled with this idea. Again, many people believed that these videos might be included on the DVD part of the deluxe edition of AYNIN. There are so many assumptions within that one belief. Yes, I do believe that there was a statement regarding a deluxe version of the album as part of the official press release. Yes, in many cases including the last two albums, they have featured DVDs. Are we sure this will the same? Did I not read something carefully enough? (This, of course, is ALWAYS possible!) Then, did they say that the videos would be included? Did I miss that, too? Personally, I think it is very likely that we will get a DVD with the deluxe copy. Will it have all of the videos on it? I doubt it. They would have to do a lot of videos in a short amount of time for an album coming out in February or even March. Is it possible for AYNIN, the video, to be on it, if there is one? Sure. That video is already complete. Then, a contest enters the picture. This contest, which was advertised on the band’s official website, is for people to make videos of all of the tracks on AYNIN, including for the title track that the band already finished. Many fans have taken this contest to mean that these will be the videos for the album and that the band isn’t doing anymore. They also then assume that they will be what is included in the deluxe version. Wow. Again, there are assumptions on top of assumptions there. How will the video deal play out? I don’t have a clue.
I admit that these rumors or assumptions might absolutely be correct. Maybe I don’t like them. Maybe I want to keep them in the not-yet-confirmed category because then I don’t have deal with my feelings about them. Perhaps, I’m the one in denial. Sure. That is possible. What is also possible, though, is that people are drawing a whole bunch of conclusions here. It will be interesting to see as time goes on which, if any, of these are proved to be true.