Can I write a blog in 15 minutes? Probably not…but I’m going to try.
I just wanted to gush a teensy bit over Brandon Flowers. You see, in my perfect little world – this is how any and every band would properly tease their audience into buying a new album.
I’m probably not going to get this timeline correct, but I would guess it was around early Fall that I had heard that Brandon Flowers (lead singer of the The Killers if you’re unfamiliar) was going to cut another solo album. Truthfully it could have been earlier than that, but for the sake of argument, we’re going with Fall (Or what the rest of the world may call Autumn. Sorry, the California in me comes out with a vengeance every once in a while).. It was fairly quiet for a while, but then about February or so (Again, I’m probably way off but that’s not the point), he posted a link to a video from his Twitter account (Which I am almost positive he does NOT run himself) to his website, where there was a little note posted. The note, written in Brandon’s scrawl, gave a short, almost poetic description of the writing process, and even gave the name of the album: The Desired Effect. Not long after that, I think he posted a video of someone, probably himself but I’m not sure, playing a line of music on a keyboard. Maybe a week or so later came the teases for his first single, “Can’t Deny My Love”. I will not lie, I am obsessed with that song. It has a GREAT hook that I can’t and won’t get out of my head. He had video, he had little clips of music…and most of all, he had my attention.
Again, I cannot tell a lie, I do not listen to the radio very often. I don’t pour over every possible piece of music news that is available. I have Google alerts set up for the few bands/artists that I’m interested in, and while The Killers is included in that extremely short list, I am not at all sure I would have caught that Brandon was coming out with a solo album had I not been following him on Twitter. Brandon doesn’t even REALLY try to communicate with fans on Twitter, it’s really about delivering his news to the people and that’s about it. But I follow the account like I do other bands I’m interested in. However, once he started posting these teasers, I couldn’t stop myself from reading anything and everything I could about his new album. Then he started posting upcoming gig information, including a few right here in LA! Everything was tied to getting a pre-ordered copy of The Desired Effect, and while I’d already done that… the dates didn’t work for me (naturally, because I’m a parent of three…), but even so, I was completely enthralled watching OTHER fans get their tickets to these super intimate, very short notice gigs. It was really, really cool!
So here we are, with just a couple weeks to go before his new album comes out, and I dare say that there are a ton of people out that have already preordered the album and KNOW about the project that may not have otherwise had it not been for Brandon Flowers teasing everyone endlessly with his new music. I already know the name of the album, which I am more than happy to talk about on Twitter and even on this blog, and I’m even buying a ticket to go see one of his upcoming shows. (or more if it turns out I’m not otherwise busy…) I can’t even say I’m one of the bigger Killer’s fans out there, nor can I say that about Brandon Flowers himself. I’m one of those that might not have otherwise bought the album…one of those “likes” that was just moved into the “sales” column SOLELY because of social media.
Brandon Flowers isn’t the only artist that is using social media in a particularly effective way these days. Spandau Ballet, another favorite of mine, announced some contests for meet and greets at their shows this summer. I have tickets to their show at the Pacific Amphitheater in Costa Mesa, and so I figured I might as well enter my name. Who knows, right? Well, not only can you enter your name, but you can earn more “points” (entries) by watching videos, playing music, sharing videos, pictures, etc. Granted, it takes effort to do those things, but that doesn’t seem to be stopping anyone from trying. My timeline is filled with people sharing their videos and things in order to earn more points and up the ante so that they have better shots at those meet and greets. Social media does work.
Ultimately, my point is simply that teasers generate interest. Social media and sharing works. These artists are about to prove that in spades…and in my perfect world, these are two examples of the perfect way to get the public interested and keep them interested!