Category Archives: Best Buy Exclusive

Today in Duran History – All You Need Is Now Physical Release

On this day in 2011, the album, All You Need Is Now, was released on CD in the United States.  As a big fan of this album, as someone who truly embraced her fandom during this era, I cannot help but to look at this date, this anniversary and smile widely.

In thinking about this day, I actually went back to read the blog post from that day, which you can read here.  The blog post from that date features my partner-in-crime, feverish and anxious to get her hands on the physical album.  It tells how the local Best Buy had to search and search for their TWO copies of the exclusive edition.  Re-reading this filled me with joy–not that Rhonda was sick or that she struggled to get the album or, even though, it was funny, which it was.  No, what made my heart beat a little harder was how excited she was, I was, the entire Duran world was.  There was new Duran music!!!!  We all wanted this so desperately and, finally, the very long wait was over!

After the smile fades, I feel a wave of sadness.  I won’t lie.  I miss the band.  I miss the excitement of the AYNIN era.  I miss it all.  Instead of focusing on what I’m missing, though, I would rather hear about what your physical album release day was like.  Did you, too, search at Best Buy?  Did you struggle as much as Rhonda did?

-A

AYNIN Beating Forecasts?

I don’t think there’s been a day since AYNIN has been released that I haven’t read at least one thread on a message board…or one post on facebook…where someone has been thoroughly ticked off because they couldn’t find the album at their local music store (Best Buy, FYE, etc.), or they’re mad because they’ve received the dreaded backorder email from their favorite online retailer.

Initially I had to remind myself what year this was (although in my own experience, I can’t ever remember not being able to find or buy one of their newly released albums back in the 80’s)…and then I started really wondering if they just hadn’t pressed enough copies of the CD.

This all comes down to a brutal business-y word – “Forecasting”.  I remember back “in the day” when I’d go to a record store and the shelves would always be full.  Each shelf space would be labeled with a band or artists name and there would be several copies of each album (within a reasonable limit) that band or artist had made.  Nowadays, the first challenge is finding the CD section of a store – there definitely aren’t many stores that have them – and the second challenge is finding a shelf space that is actually labeled for Duran Duran. (or anyone other than Taylor Swift, Beyonce, Kanye West, Rihanna….or the other drivel that is played ad nauseam on radio today.)  When you do find that space, nine times out of ten the only CD you’ll find in there – and there will probably only be one copy – is “Greatest”.   Why is that?  Forecasting!  Rather than spend the good money on filling the shelves with options, retailers ( and by retailers I’m specifically addressing big box type retailers.  Your mom and pop store, should one actually still exist where you live, could be much different, and I applaud them.  So should you!) crunch numbers and look at past sales figures to decide what they should stock on any given day for any given band or artist.  That’s why you’ll see 50 copies of Taylor Swift’s new album “Speak Now”.   As I was told last week by my new BFF’s at Best Buy, “Duran Duran just doesn’t ever sell.”  With literally two racks of CD space (and I might add that this shelf space in my local store is very sparsely stocked!) – they have to stock what will actually move.

Since my foray into Best Buy last week, I’ve done some minor investigating and calling around to other Best Buy stores in my area.  In Orange County where I live – most stores that I called were only sent 2 copies of All You Need Is Now.  There were a few that were sent up to 5, but the majority were sent a whopping two copies.  Several of those stores did not even shelf those copies, meaning they kept them in the back of the store and you had to ask for them when you went in.  (I find this particularly disgusting given the fact that I would bet my yet to be received signed copy of AYNIN that they had more than enough space to stock them on the display rack…)  However, in most cases, the copies they were sent have already been sold.  **I would just like to add here that I didn’t have a bit of trouble getting this information.  I simply called the store during the morning hours when the store was least likely to be busy, told them what I wanted the info for – this blog – and they told me right away and in EVERY case they were very friendly about it.**

One thing I do not know is the actual forecasted numbers that Best Buy crunched to decide on how many copies of AYNIN to order.  Keeping in mind that this is an exclusive Best Buy version – I would imagine they erred on the side of caution, because there’s no sending these back to the label to be sold elsewhere later on.  However, Best Buy does admit they’re selling out. (or at least each store admitted to me that they sold out of what they had.  I haven’t spoken to corporate, nor do I plan to do so.)  

The good news here is obvious – people are buying the CD.  I know that the news for online ordering is similar, and I hear that other stores besides Best Buy are having similar problems with keeping the CD in stock.   I realize that again, we’re talking about stores being sold out when they only have a copy or two to sell versus a store being sold out when they originally had 50 copies; however, I’d much rather see that then go into a store and see the same 40 copies on the shelf week after week.

I wonder though if this shortage hasn’t helped to create a little demand?  This weekend I started hearing advertisements for AYNIN on one of the radio stations (98.7).  If I recall, it talks about the CD being in the stores now – and it mentions Best Buy specifically.  Let’s say you hear that commercial then go into the store to be told that it’s on backorder or sold out of stock, especially as you’re looking around realizing that there are 50 copies of Rihanna’s CD still on the shelf….makes you kind of think AYNIN must be pretty good.  Not a bad problem to have, I’d say.

Yes, Duran Duran is having a little bit of a moment in the sun here.  It’s been cold and somewhat dreary for quite a while now, so the sun is very welcome to stick around!  Whether or not this sun continues to heat the place up a bit is yet to be seen, but I’ll grab my sunglasses and a lounge chair just in case!

Release Day Much?

Happy March 22nd everyone – or as I like to call it “Thank goodness the countdown is freaking OVER!”  I’m going to quickly apologize for what you’re about to read, because I am sick.  Not sick “in the head”, but truly sick.  You know that “man-flu” that Simon and John had last week?  Well, I have something similar, but of course in ways that only my own gender can manage – it’s a bitch!  You’d think I would be in bed today, but alas – I’m female.  We carry on.  Besides, I had two children to get off to school and a Deluxe Best Buy exclusive CD to go purchase for this very blog today.   I’m sick, just a bit grouchy….and quite honestly…shivering as I type.  Is this dedication or stupidity??   Don’t answer.  I don’t wanna know.

Our plan was simple.  Get the CD and review the packaging today.  I started panicking a little yesterday because the pre-order didn’t get here – normally when I pre-order from Amazon, I get the CD the day before it comes out.  I love that about Amazon.  Well, this time I didn’t order from Amazon.  I ordered from a company that is sending me a signed copy of the deluxe version (we all know who that is, but because I’m not happy with said company at the moment – I’m not advertising for them.), and although they claim to have sent it – it’s not in my mailbox as of yet.  So, my backup plan was to go to Best Buy and pick up another deluxe copy because it has songs on it that my other copy won’t have.  Whose brilliant idea was that, anyway?  Show yourself and prepare to be flogged!    I called Best Buy last night, knowing a contact at a local store that would set one aside and hook me up.  Well, that contact told me that his store, as well as the other local store I frequent – sent their copies back.  Their stores have very limited shelf space, and in his words “Duran Duran just doesn’t sell.”  I was surprised mainly because this is a Best Buy exclusive.  You’d think that the store would at least carry a couple of copies, if for no other reason than to say they tried!  This morning I got up, promptly noted that I was A. Feverish  B. Probably dying or at the very least dizzy from an inner ear issue, oh and C. Realized that it was release day and I had nothing to look at, listen to, hold or even use as a coaster if it sucked.  (I’m kidding about that last part.  For THIS album, anyway.)   I got up, prayed a shower would warm me up and make me feel human…and got on with my morning.

At this point, I checked Facebook, cursed at the hundreds of others that had their CD (Because for today at least, this is the way I am.  I’m weak, annoyed, and damn it – everyone should love me.)  and posted my Best Buy debacle.  I then got several text messages and a phone call from Amanda letting me know that her Best Buy must be in the Duran Duran PRIDELANDS because there are 18 freaking copies at her store.  Of course there are.  She’s kind enough to pick me up one, (which is fair play because I have her signed one coming to my house – then I’ll be forwarding it on to her) but both of us agree that I really should make the 25 minute drive to Best Buy, preferably one that I didn’t check stock with last night, and see if they’ve got anything.  So off I go.

I get to Best Buy, wait outside for 5 minutes because they open at 10am (keep in mind that time is ticking away here – my youngest is in preschool for the morning.  I have approximately 2 and a half hours of “me” – HA don’t I wish!!! – time before I go pick her up.), and promptly at 10, go in with the half dozen other crazy people that needed to be there when the store opens.  I briefly considered that perhaps I wasn’t the only Duran Duran fan wanting their newly minted copy of All You Need Is Now, then I realized that my cold drugs were kicking in so obviously I wasn’t thinking clearly.   I went into the store, and on the way back to the CD section I was asked three separate times if I needed help.  Looking back, I don’t know why I didn’t say yes – but I didn’t.  I figured it would be fairly easy to find a new release, especially of a band as auspicious as Duran Duran.  Of course I’d find it!  Amanda said there were like 18 copies at her store!  This is Orange County California – there should be at least that many!  Well, first I looked in the regular CD section.  They not only had nothing, they didn’t even have a nice little divider card with their name on it.  That’s when I started getting nervous.  Then I went to the New Release “showy” racks at the front of the department.  Let’s see – they had The Strokes, Kanye West, Taylor Swift (that damn album isn’t even NEW anymore!!!), and a whole bunch of others that I don’t care about.  No Duran Duran.  So then I start looking for someone to ask.  There isn’t a blue shirt to be found.  Where in the hell did they all go?!?  That’s when I started thinking it was a conspiracy.  Obviously.   So, I finally get pissed off and go up to Customer Service.  The woman behind the counter says “Oh yeah, I’ve seen it.  I remember looking at it and saying ‘Wow – I didn’t even know they were still together!'”  I take a deep breath, mainly so I don’t unleash on the poor girl.  She must sense my annoyance because she immediately goes on a hunt for it, stopping at three tables and then saying “Oh, you know what, it must still be in the back!”   She goes to the back, comes out and tells me they don’t have it.  I say “Yeah, see that’s fine except your little website says you do, so I wonder where it is?”  I even tell her all about how it’s a Best Buy exclusive,and that it’s got two songs on it that you can’t get anywhere else, and that I need to write a blog about it…TODAY.  Then she starts apologizing.  She finds two other guys to help her and at this point there are 3 blue shirts crawling around on the floor looking through every single shelving rack that was out, on the hunt for Duran Duran (I swear I could say a quote from Barbarella here….but I will refrain.)  Finally and triumphantly she shouts with glee “I found them!!”, and there in her hands are not one, but two copies of the album.  She then told me that they only got the Best Buy exclusive version, not the regular album – but the deluxe, and that I am going to be buying one of the two copies they will ever get in stock, because their store won’t re-order.  “Duran Duran just doesn’t sell.”, she tells me.

At this point, I’m leaning up against a shelf, trying to steady myself because I can tell my fever is back up and running again.  I go and buy the copy, being congratulated by the clerk for making them find the album, and I run out of the store – ready to listen to all of the songs to my hearts content.  FINALLY.

I’ve listened to most of the album at this point, and I’m looking over the packaging with a fine tooth comb.  Later as I am gripping a box of kleenex, my blankie (yes, I have a blankie – it’s an afghan that my grandma crocheted for me when I was about 4 and went into the hospital to have my tonsils out) and a pillow – I will watch the DVD.  Tomorrow, I will comment.

Until then, have fun finding the CD.  I do have plenty to say about this release and the various “exclusive deluxe copies that you can’t buy anywhere else!”, but I’ve decided that until I can think clearly – I’ll wait to comment.  I’m at least that kind….sometimes.

-R