In just two little days, Duran Duran is releasing their 13th studio album, “All You Need Is Now,” exclusively on iTunes. This release will be followed by a physical release in February with some extra tracks. I discovered a discussion about this plan taking place on the Duran Duran Message Board. The discussion began from a poll about whether or not this plan is genius or stupid or something in between. In this thread, some posters complain that the band isn’t being fair to the fans and others think the plan is fine.
The arguments against this plan usually go something like this: Why should I pay for the album twice? Why is the band trying to get as much money from us as possible? They should treat the fans better. There are complaints about iTunes. The quality of downloads is not the same as a cd or vinyl. Why make it exclusively iTunes? Why not make it available to other online music stores? The other side of the debate points out that this is a way to get most of the album early because, otherwise, we would have to wait until February to get it. They also point out that people can just wait until February to get the physical album, if they so choose. As far as the band wanting as much money as possible, don’t these fans release that it is also a business for them? Yes, making music is an art form but it is also their means of making money. Why shouldn’t they try to get as much money as possible? Does that make them less honorable people? Do these same fans look at people who work for corporations to make as much money as they can as less than honorable people? I doubt it. Like other businesses, it is up to the consumer to make a choice. S/he can decide to buy the product or not. The same can be said for iTunes and downloading lesser quality music. iTunes and Duran Duran came to some sort of deal in order to better themselves, from a business standpoint. Would it be nice to be available in other locations? Absolutely but what good is it going to do to complain about it? Again, the consumer has the choice to buy or not to buy. Simple enough.
Obviously, this debate may continue on for months until we are actually able to buy the physical cd or vinyl. There were many people on that thread that began to question whether or not anything Duran Duran does is good enough for some people. I have to agree. It seems to me that if the band was releasing the album just on iTunes, people would complain. If they were just releasing it, physically, people would complain. If they had to wait a couple more months, there would be moans and groans about Durantime. It seems like they tried to compromise by releasing the album in this way. We don’t have to wait as long. We have choices about when and how to buy the album (for the most part-I understand that some places don’t have iTunes). Therefore, it does feel to me that some Duranies won’t ever be pleased. This discussion on the release plan just seems to be one of many in recent times that showcases this never-be-happy attitude. Other conversations included the album cover, the new music itself, the use of Mark Ronson and other guest musicians and more. I’m sure that Tuesday will see even more with release of both the album and video.
I find myself struggling to understand this. I can relate to saying what you think, even if it isn’t positive towards the band. I can’t relate if EVERYTHING you say regarding the band is negative. I don’t understand that. Why waste time on them then? Why waste other people’s time? Of course, I’m sure that these posters don’t see themselves doing that. They just are voicing their opinions and nothing more, right? One thing I would like to ask them is this: What could the band do to make you happy? Is this something realistic and logical? I’ll give an example. Would I like them to do hour long meet and greets for all fans who VIP? Sure. It isn’t possible with schedules, time, etc. I think everyone needs to remember a few things: First, people should remember why they became fans in the first place. Second, what good does it do to be negative about everything? Once people stop being so negative, maybe they will enjoy it more. I know that I will enjoy it and them more!