Category Archives: Twitter

Can I Become a Professional Duranie?

This blog post is obviously a bit late tonight.  While this time of year is always a busy one, right now, it is especially busy, if you are a Duran fan.  As you all know, Duran Duran released a new single and is on the verge of releasing their 13th studio album on December 21st.  This would be exciting in and of itself.  The new song would provide plenty of discussion among the fans on various message boards and social networking sites.  Of course, the discussion might also include speculation about the other new songs, possible touring and more.  All of that reading and posting would take up time.  Lots of time.  Yet, it seems to me that Duran is finding other ways to keep us busy as Duranies on a daily basis now. 

Today was a good example of this.  I know that I saw and heard a new snippet of a song, “The Man Who Stole a Leopard” on the band’s official website.  Roger posted pictures from the video shoot on facebook.  There were more tweets, including one from John talking about how almost all of the reactions to the song were very positive.  Then, there was a live twitter chat with Simon and Katy where the fans could ask questions of Simon live and he would respond to them.  This isn’t all, I bet.  I suspect that I probably missed a thing or two.  Now, I’m not sure how the rest of the Duran world is feeling but I’m struggling to keep up.  I’m having a hard time finding a balance between keeping up with Duran news and real life.  I admit that I had gotten used to nothing much happening after the RCM era past and I am having a hard time realizing that in this is a new era of Duran Duran.  This era appears to be an extremely busy one.

Do not get me wrong here.  I am not unhappy with all of the Duran happenings.  On the contrary, I love reading about something new and discussing it with other fans.  Love it.  Since the single came out, I have spent more time on the phone and on the computer than I have in weeks in order to discuss the new material!  I have even found myself up late way.  Now, somehow, this lack of sleep hasn’t impacted my working performance yet.  The key word there is “yet”.  I suspect that all of my excitement about the new material is helping with the tiredness I should be feeling.  Anyway, despite all of the time spent on the latest Duran information, I don’t feel like I know everything.  Up until recently, I would have said that I was able to hear or read about every little detail about Duran Duran.  I never feel caught up!  Now, I feel lucky if I caught between 50 and 75% of what is new.  Today, I heard about so many things that I couldn’t even figure out what to blog about!

Where does that leave me now?  Well, I could wish for Duran to settle back down and just give us a piece of information once every week or month, but I don’t.  I LOVE all of the action taking place and cannot wait for more action with both the album release and tour dates (hopefully and soon!).  What is another choice then?  I know.  The band could just hire me to be a professional Duranie.  The job would allow me all the time in the world to see what is happening in Duranland and to respond to it.  Alas, I doubt this will happen so I’ll be left with trying my best to keep up while making another pot of coffee!



It seems to me that promotion for this album has included some typical promotion tools and some new ones.  I have seen the official website’s list of what media appearances Duran Duran will be doing in regards to their upcoming album.  I, for one, am excited to see the pieces in Rolling Stone magazine and in USA Today, simply because they will be available here in the States.  Of course, I’m hoping that they will also do some more TV appearances beyond the Today Show one.  It sounds like they have some TV appearances planned in the UK.  Perhaps, they will also do radio interviews across the world as well.  These are the typical promotion tools for them.  The fans expect these.  Yet, in 2010, the world of promotion has changed.

This weekend, the band’s official website advertised banners for people to put up on their websites and whatnot.  Some of you may have noticed that this blog is sporting one as well.  What is the point of sharing these banners?  Clearly, the point is to have fans advertise for the album on their websites.  I have also noticed how much advertising is being done through social networking sites like twitter and facebook.  Every time Duran tweets or posts on facebook, not only do Duranies see these but they then share themselves.  Then, perhaps their friends become interested or even pass them on.  It is hard to know how many people actually see the tweets and/or posts.  It is actually quite a nice way to promote something.  When friends share something, it seems a lot less like trying to sell something and more like genuine interest, which has a greater appeal to others.  Plus, I have first hand experience that this type of promotion is actually working.  Last week, I went out to dinner with some friends.  They are not Duranies.  Yet, we are friends on facebook and they have seen my status updates on the band and/or album.  They have seen the pictures and videos I have shared.  They have seen my interest and, frankly, my excitement about the current state of Duran Duran.  So, in the middle of dinner, my one friend says to me, “So.  You seem to be a fan of this Duran Duran band.”  I laughed and explained that I was not only a fan but that I blog about them!  Her response was, “Well, after all of your posts, I, too, feel like I should be buying this album that is coming out!”  I confirmed that sentiment!  While there is no guarantee that she will buy the album, she is curious now.  She is much more likely to check out the songs and videos now.  Maybe then she will like what she hears and will end up buying it.

The world has changed.  Regular promotion of TV, print and radio isn’t going to be enough in 2010.  MTV isn’t out there to show videos as it once did.  People do not rely on those sources to find out what is new.  Social networking sites do a lot more for finding out the latest.  Perhaps, the band and their management get this now, which is why they are embracing social networking sites now.  It will be interesting to see how successful this shift of promotional tools is, assuming that the album will be of a good quality.