Category Archives: YouTube

California MidState Fair Show Review

Leg 2 for Daily Duranie has begun!!

We are in Paso Robles, California…and we just got back to our hotel room from the California MidState Fair.  Duran Duran played to a packed crowd of 16,000 very friendly fans, and we had a TOTAL BLAST.

I kid you not, despite a set list that has not changed in I-don’t-even-know-when, we had a fantastic time. We laughed (I practically cried I laughed so hard), we sang along, we smiled until our cheeks hurt, and we can’t wait to do it all again.

But first, there might be a video.

Yes my friends, it is another video blog, lovingly recorded and prepared by Amanda and I.  At over 23 minutes, it is not short, but we had a lot to say, and I’m fairly certain we didn’t cover everything we were supposed to cover. (It is late, I am tired, and quite possibly a little drunk. Good times!!)

So, we’re off to bed in search of sweet dreams before we head out at the crack of dawn in order to get to Vegas as early as possible.  We have things to do, people!!!

Cheers!

-A & R

Here’s one you don’t compromise

Every once in a while I run across something – an interview or video clip – that I’ve never seen before.  This happened today as I stumbled across a complete, uncut version of an interview I vaguely remember…maybe…from a long time ago, but I had not seen the full-length interview before.

I could commentate on many, many things here – it’s nearly 38 minutes in length and I had plenty of time to notice everything from John’s chiseled chin and cheekbones to Nick’s lip liner and Simon’s hair – but one thing that overshadowed everything else for me was the amount of anger Simon, Nick & John had towards Andy at the time. There were comments made about his personality, about his inflexibility (with regard to the writing of Wild Boys, which comes near the end of the interview) to the court case that Simon, Nick & John were hoping to win in 1987 against Andy.  There was no love lost between any of them at this point, and during the interview they even made strides to make sure it was understood that Roger and Andy left the band under very different circumstances. I have to admit that it all had me wondering, more than once, how a band this far apart could have ever even considered getting back together.

Of course now we know that the “back together” part of the story wasn’t meant to last. None of us, well…probably very few of us…really know what happened. We can make assumptions, surmise…even make an educated guess, but we weren’t there. It was a great time while it lasted, but it certainly wasn’t meant to last.

In amongst the discussion and perfectly placed stabs in Andy’s direction, John makes mention of Warren and how he was on the album (Notorious) and would be touring with the band, but that he was not a “member”. John’s comments were that the three of them (Simon, Nick and himself) were just too close to allow someone in. They were a solid unit, and Warren would only be a part of the touring band. And the writing band… But not the official band.  Sound at all familiar?

The reality of course is that Warren *did* become a part of the band, for better or worse, and of course opinions to that placement are as varied as the personalities of Duranies across the world. What’s more, this is a subject that, to this very day, is STILL debated with relish within the community. As it turns out, we Duranies take our guitar players seriously. Perhaps even more seriously than does the band (so it seems)…although I suspect if asked, any one member of Duran Duran might have a little something to say about that.

The other day…I believe it might have been Monday, actually, I noticed that DDHQ picked Dom’s FB page as the “Page of the Week”.  They called him the “guitar extraordinaire”, which I thought was nice…as well as completely accurate. (My bias is already showing, and I’m not apologizing.) I was thrilled to see that several had commented that he should be made an official member, and I agreed with those people.  Even if I don’t necessarily think it WILL happen…I can certainly agree that I wish it would, and I do.  For me, it’s every bit as easy as saying that I love the rest of the band. But, on the other side, there are still many that believe the only person who should be on guitar is Andy Taylor. Still others feel the spot belongs to Warren…and to some degree, each one of us is right.

While I suppose I could comment on our tenacity to continue debating about people who haven’t played with the band in a very long time, and I could continue to argue here on the blog….what good would it really do?  No, in this case what I find most incredible is the function of the community as a whole.

Amanda and I have spent the better part of five years studying and writing about fan communities.  We learned what makes a community. One of the things we discuss in our manuscript is that communities – groups of people – create their own culture. They make up their own dialogue, their own way of speaking, communicating…even their own look.  We talk about how this continued dialogue between community members brings about general consensus.  For example, we might say that a general consensus about Duran Duran is that the band looks good in eyeliner…or that this is a band who likes the finer things in life. (these are JUST HYPOTHETICAL EXAMPLES) The point being, we’ve all talked about these subjects or thought about them in our heads for long enough that it’s just accepted thought by the majority of fans. What is especially interesting to me about the Andy, Warren, Dom debate is that the general consensus here is that there will never really BE a consensus. It isn’t always the case that a community agrees, and this is certainly one topic where there may never be an answer. This, along with a myriad of other topics I am sure…will always be a source of debate amongst fans, regardless of the stance one takes.

With that in mind, watch the video – it’s really fascinating to sit back and watch it in hindsight.

-R

 

Wednesday Covers – Rio!

We’re back looking at some cover versions of Duran songs, and on a whim I decided to see what might be out there for Rio.  If you haven’t had the chance to check out what Moby chose to do with Rio – you can find a blog on that here.

Additionally, I searched on YouTube and found a few to share.  Curiously, many of the covers I found out there were acoustic – and many isolated that incredible bass line that fans know and love.

Barenaked Ladies – Rio

So I couldn’t help but include this one because BNL is well…BNL. You either get them or you don’t, but you can’t deny that they can sing and harmonize.  Unfortunately this is another band that has split over the years, but I still love their old stuff…

Rogue Wave – Rio

I never quite know what I’m going to find on YouTube…and this is one of those kinds of covers.  This one is slower and more subdued than the original, but the spirit of the song is still there, and it reminds me very much of being on a boat…which is appropriate given the song and the video I’ve linked for this takes place on a boat!!

The Resistance – Rio

This one claims to be the rocking version.  I have to say that if they’re gonna claim something like that, they’re gonna need to rock a little harder than Duran Duran does when they play it live, and I’m not hearing that here…but a valiant effort nonetheless.  I’d have liked seeing what else they could do with it, but I sense this is one of those songs you don’t dare change too much.  Unless you’re Moby.  🙂

Rio – the heavy metal version

Ok, so I cheated.  One of the versions I found online was uploaded by  someone named Dam Breetai, and when I read that it’s the heavy metal version, I had to hear it.  I mean, what could they POSSIBLY have done to the song?  Turns out, it’s a remix (of sorts) of the original. A little turned up guitar (I actually think it’s an entirely new track), but Simon is still there to remind one where this song came from.  I don’t know how great this really is, but I had to include it just for kicks.

Mauri & Betto – Rio (Acoustic)

There are a ton of acoustic versions out there…and this is just one that I found.  I must give props for harmonization.

Eric Plancton – Rio

This version is the edgiest rock version I found.  It’s hard rock, and I have to say that musically – I like it. Vocals, in my opinion aren’t really that great, but he does do this whisper of “I’ll tell you something, I know what you’re thinking” before he launches into the chorus that is kind of cool. Instead of the typical saxophone solo we’re used to hearing, this one has heavy guitar and an even heavier short drum fill that makes it his own.

Check out the covers and let us know what you think. There are pages and pages of Rio cover versions on YouTube and I only chose a few… but if you’ve got one that we absolutely have to hear or post, send it or comment below with the link!

-R

 

 

I wanna make films

Have you formed your own TV Mania Franchise yet?! If not…get on it!! There’s still time to participate! Just as I was writing today’s blog, it was announced on Twitter that “Due to overwhelming response,@TVManiaMusic Franchise deadline is pushed back to Nov 25th. Will announce winners 1st week of Dec! “. So put on your thinking cap, grab a video camera and get to work! There are some really unique opportunities and prizes for the winners, including skyping with Nick Rhodes and Warren Cuccurullo.

I spent some time this morning watching some of the entries, which you can and should go check out for yourself on TV Mania’s Franchise playlist on YouTube (I linked to one of the videos). I wasn’t quite sure what I would find as I wandered through the playlist of about 14 videos (as of this morning), but I knew this contest went well-beyond what this blogger could possibly offer as an entry. I was more than happy to sit this one out as a spectator and enjoy the videos as they were posted.

As I meandered from one video to the next, I was able to see that many franchisees took advantage of the toolkit offered by TV Mania. This toolkit included both imagery as well as audio samplings that could be used by franchisees, and many did in fact find much to utilize, yet no video/audio piece was like any other. Each franchise found it’s own voice, and a few of the franchisees offered up more than one video. Truthfully, I especially enjoyed the videos that seemed to be created entirely on their own, music and video – without using the sampling toolkit from TV Mania – in fact there were a couple that offered music that I enjoyed, and they seemed to showcase the part of the world where they were made and still honored the “TV Mania” style.

My fellow DD/TV Mania fans are amazing people. There is so much artistry and creativity out there! I know that when this contest was first announced, I knew right away that there was no way I could possibly be involved. I just don’t have that kind of eye or ear, which is why I want to support those who gave it their best shot. I suspect there are others out there that feel similar, and that’s one thing I appreciate as a fan: there are many different types of contests and competitions. Plenty are visual-arts based, others such as this one combine visual and musical creativity, and still others simply require a basic “I want to enter” button to be clicked. Easy, and right up my alley!

I want to encourage our readers to go take a look at the TV Mania Franchise videos. Most of them are less than 3 minutes in length – I would imagine the playlist will grow between now and November 25th, take the time to go check them out!

-R

I Miss My MTV

I’ve just started reading another book – I Want My MTV by Craig Marks and Rob Tannenbaum.  I’ve had it on my iPad to read for a while now, and I’m finally just getting to it.  It’s one of those books that I felt like I needed to be in the right frame of mind to read, primarily because MTV completely shaped my teenage years, and like a lot of the MTV generation – I’m completely PISSED that it’s gone to hell in a handbasket.  I’m not just nostalgic, I’m annoyed that it’s been watered down and ruined.

Not sure if anyone has noticed yet because it might be difficult to tell, (that’s sarcasm right there) but I’m pretty damn opinionated.  🙂  In particular, I have strong opinions on the music industry.  It’s frustrating to be a fan (and not just of Duran Duran, but of music in general) and see what has happened since the 1980’s. It’s not just about the labels failing, or about the fact that radio plays crappy music 24 hours a day, or even about the lack of record sales….it’s not just about any one specific thing.  It’s the whole lot!  The way I see it, all of those things, plus a plethora of others that I don’t dare even get into for fear I’ll end up writing an entire book in one blog post, fell down like dominoes. One on top of the other, and the real pisser being that each thing: sales, radio, labels, etc. all depend to some degree on one another to make it all work.  (work WELL, that is)  I could write volumes and volumes just from the fan perspective.

So, while reading this book, and I’m only up to about chapter 4 at this point, I find myself highlighting and making a LOT of notes that may or may not end up in my own book or my own blog some day.  I’d really love to write something about how MTV changed me as a person, and make no mistake, it did.  I used to be fairly obedient and boring before August 1, 1981 came along!  The one item I come back to, over and over again (aside from the chapter on Girls on Film, because it’s still funny to read about those guys falling all over themselves while making the video)…is that MTV woke up a sleepy recording industry.

I had to think about that for a long while yesterday.  In August of 1981 I was 10 years old…I didn’t turn 11 until November, but I was going into junior high school that year.  (we started junior high in 6th grade)  I have very few memories of music before MTV.  If that’s not dating myself, I just don’t know!  I can remember The Beach Boys being played in my house quite often (hence my name: Rhonda), Elvis was my parents favorite (thank god they went with Rhonda…), and as for me – I seem to recall Shaun Cassidy, a bunch of Disney records, and Rick Springfield before Duran Duran came along.  Oh, I also remember the year I received a clock radio alarm for Christmas.  It seemed like every single morning “My Sharona” by the Knack was being played as my alarm went off.  I still jump up in some sort of sick Pavlovian response when I hear the familiar chords.  My point being of course that I didn’t realize the music industry was really failing much at the time – but at 10, who pays that much attention?  All I do remember is that at some point on or around August 1st of that year, I found MTV.

According to the book, “MTV did a lot for record labels, helping to revive a slumping industry, but it was bands who benefitted most.” (page 17)  I wouldn’t dare argue against that, especially since as part of their audience, MTV introduced me to bands that I would have never heard of otherwise, particularly the more obscure British artists that I grew accustomed to love during the first few years of MTV’s existence.  In a lot of ways, I really feel that this is where the beginning of radio’s real failing.  While those radio guys were busily playing Top 40, MTV dared to break beyond those boundaries – whether by design or by fault – giving this not-yet-a-teenager much more to think about than Michael Jackson, The Police, or Madonna. My eyes became increasingly widened to just how much talent there was in the world, and I soaked it up like a water-starved sponge.

In turn, I bought records.  Oh boy did I buy records.  My garage plays constant witness to the buying that I did back in the 80’s, and that I’m still doing now as a blatant attempt to own “all the vinyl in the world”.  (Ok, it’s an exaggeration…but one entire wall from top to bottom in our garage is covered with shelves of vinyl….and not all the buying was done by me!)  So yes, I really do believe that MTV helped both label and band.

I stopped watching MTV with any kind of regularity the year I started college.  That was in Fall of 1988 for those of you counting. (I stopped.  It’s too depressing.)  I know we had cable in my dorm at Cal State Fullerton, but I was too busy….studying (in case my mom is reading)….or socializing (the reality) to watch much.  By that time, my favorites had started to fade, and by 1992, MTV had changed significantly.  No more was it videos 24/7…there was a new show in town called The Real World, which was trashy at best to begin with and sunk deeper into dumpsville as time wore on.  I gave up on MTV completely after that, and my own “golden era” had ended.

What I do wonder, sometimes aloud when I’m busily talking to myself (no one else really listens and my youngest doesn’t know much music beyond Duran Duran….she’s a huge fan at 3 and a half!), is just how much different the industry would be today if MTV had stayed their course.  It wasn’t just The Real World that changed things though.  I think the real changes came almost immediately with MTV, as they do with nearly anything.  Lets be honest, the goal of MTV was always to make money.  It’s a business, it’s what is done, and we should recognize that up front.  MTV desperately needed to sell advertising to keep going – by some accounts MTV lost almost 50 million dollars before it ever made a dime, and my assertion is that MTV was only pure during that period where they were losing money.  Funny how making money will do that.  Prior to that point, they only had to answer to themselves, and it didn’t matter how much the on-air talent screwed up or rubbed their noses on air.  They could play the videos they wished (actually, they could ONLY play the videos they were able to obtain, which were precious few for quite some time!), and during that time I saw plenty of fantastic, tasty obscurities I’d have never seen otherwise.  So for me, that time was golden and pure.  After they started selling that ad space, that’s when they started having to answer for themselves, and to labels…and to corporations, and once again we’re back to the men in suits being able to tell the rest of us what music is good, and what music is awful…and that music doesn’t need to have a place on MTV at all.  “MTV created the video music industry, then abandoned it, leaving behind a trail of tears -disgruntled music-video fans have stamped the phrase ‘MTV sucks’ and ‘Bring back music videos’ all over the comments pages of YouTube.” (page 20)

Here’s the funny thing: a lot of those statements are probably mine.  If video did so well to SELL records, to make bands famous, to change the industry – why on earth aren’t we still using it??  YouTube is great because I can go on there at any time of day and find the videos I want to watch….but the reality is, I would much rather watch Reach up for the Sunrise, or The Reflex….or even the video for Michael Jackson’s Thriller on my big TV.  I miss my MTV.  I liked being surprised by the little gems they’d pull out, I enjoyed watching Alan Hunter, Mark Goodman and little Martha Quinn.  I liked yelling “I’ve seen this stupid video 50,000 times – play something else for a damn change!!!”  when they’d play “Every Breath You Take” by The Police, or better yet “Wake Me Up Before You Go-Go” by Wham!  (I love both bands so spare me the hate mail…I’m sick of Hungry Like the Wolf, as well.  Did I mention that?)  Those things are what made MTV.

I don’t know for sure what really changed MTV into the watered down kool-aide it is today.  As I’ve said numerous times, I’m just a fan who happened to grow up during the 80’s. Maybe my generation just grew up, and they didn’t know what to show us anymore.  Maybe rap really did become king and the only viable videos were those showing mostly unclad women, baggy jeans, baseball caps and cars.  I’ve read that every great idea for video has already been done so it got boring.  I call BS on that one.  I think it’s more to do with the fact that no one wants to work hard anymore.  No one wants to be unique or creative when you can just dress up any wanna-be-Britney, Kanye, Justin or Beyonce and put them in front of a camera and microphone and get a hit, thanks to autotune, smoke and some mirrors.  That isn’t to say that those people don’t have talent, but their uniqueness certainly gets lost in the shuffle.  That’s MUCH easier than taking the time to properly market a band that already has their own sound, actually plays their instruments, knows how to entertain, yet can’t be categorized in any one specific “box” on some sort of marketing tally sheet for the execs to see.  Fast food music rules the airwaves.  Every time I hear a new artist that actually has talent, or a band that actually plays their own instruments and doesn’t rely on production and autotune, I hold on to a little hope.

Once again, the very people who run the industry just don’t get it.  It’s not just about any one thing, although I really do believe that MTV (or the loss of the “music video” portion of MTV) has quite a bit to do with why the industry continues to flounder and fail.   One definition of insanity is continuing to do the same thing over and over expecting different results each time….

maybe that’s the real problem.  The industry is insane.

-R

YouTube Live with Duran Duran

Yesterday afternoon, I spent some time watching Duran Duran on YouTube live.  For those of you who did not see it, it was an almost hour long live program on YouTube where the band members were interviewed and received questions from both a live audience and via youtube.  In my opinion, these types of things can either be really fun or really annoying depending on both the interviewer and the questions received.  In this case, initially, I was concerned that this would be one of the annoying ones but was pleased to find out that it was enjoyable instead!

The program began with a young female interviewer (why are they always female???) who tried to introduce the band.  This one seemed to not know very much about them and relied on typical Duran questions regarding the new album, working with Mark Ronson, videos, fashion, etc.  Unfortunately, she didn’t always know how to respond to their answers and even when she did, they seemed off.  For example, she asked them to explain their writing process and she didn’t have anything to say in return after they talked about just jamming together until something catches someone’s attention.  She also commented that John looked tan after he said that he lived in Southern California.  Really??  John is tan??  Luckily for her and for me, the band began taking over and started filling in the empty space with joking and teasing each other.  For me, this is the best thing to see!  First, I heard John give Simon a hard time about his weird greenish shoes, which particularly entertained me because I actually commented on them to myself as soon as I saw them!  So silly!  Then, there were discussions about how Roger wasn’t going to be allowed to wear clothing for the next tour.  Along the lines of fashion, I loved the question about what they think each color sounds like and they actually tried to answer it!  Seeing them getting along so well and having fun always reassures me!  I truly believe that if they are enjoying themselves like this then it doesn’t matter what the album is doing, sale and chart wise.  Beyond this entertainment, I also learned some things.

I learned that the band doesn’t consider the shows they are doing now as “the big tour”.  They didn’t mention when that would start but did say soon.  Is it wrong of me to wish that the big tour starts in the UK?  When talking about tour dates, they did say that they were trying to get dates firm for the US again starting in September.  Good to know!  Must start saving as soon as I return!  They also mentioned Antony Price when talking about the clothing that will be used for this big tour.  Again, is it wrong for me to be excited by the idea of them going back to their roots?  Of course, their use of social media was discussed.  John repeated his idea that social media has allowed the fans to not only be in contact with them but with each other.  (Note to readers:  Rhonda blogged about this before.)  They also said how this format allows them to be in contact with fans in a way that is much more COMFORTABLE for them.  Hmm…something to think about!  Speaking of thinking…

One of the themes that seemed to come again and again during this was where the new album fits with the rest of Duran’s history.  Musically, Nick said that this album couldn’t have happened without Red Carpet Massacre.  That really got me thinking and I really wished that someone could have asked him a follow up question.  I don’t think that RCM taught them something new in terms of music or in terms of technology so why did RCM have to happen?  Is it an attitude thing?  Is it that they had to make something like that with “big time producers” of the day to realize that they should just be themselves?  What?  Then, when asked about how the new songs were fitting in with the old songs live, the answer was that they fit in seamlessly as they were done with the same tools.  That fascinates me, especially after Rhonda mentioned how she didn’t even notice how many new songs were played.  Could this be the reason?  If so, that pleases me.  Of course, they also talked about how they do try to change some of their classics to make them fresh.  Simon talked about how they changed the intro to Planet Earth and how that was really working for them. 

Lastly, there were discussions about how the business had changed and what advice they would give to new, upcoming artists.  Roger talked about how important it was to have a great live performance because nothing can replace that and I completely agree.  John talked about some of the things that helped Duran.  First, he talked about how there was this relationship between their managers and MTV and through this relationship came the idea of doing videos in exotic locations.  He, then, jokingly, asked what youtube would like to see.  He also mentioned that EMI, their record label in the UK, would tell Capitol, their US record label what to do and that this wouldn’t happen now for British bands.  Clearly, they made it seem much more difficult to become successful now. 

This program had a bit of everything.  It had some laughs like when John talked about how many times U2 has used the same, classic 4 chords in their songs and Duran hadn’t indicating more creativity.  It also gave me a bit to think about, including Duran’s history and the music business today.  Now, if I could have just figured out a way to record it in order to keep it with the rest of my Duran collection…

-A

Duran Duran vs. My Husband

Today is one of those days where I have a million things to do and about two hours to finish them before I become a chauffeur for my 3 children.  In between my driving, I need to clean the house, do the laundry and cook dinner….almost impossible.  That said, today’s blog is going to be short and sweet.
I found a YouTube video (aptly named Bruce Springsteen vs. Your Husband) yesterday – I swear the person who created it was eavesdropping in my house the last time Duran Duran toured.  It’s word for word (sans the language) how any discussion involving my touring goes with my husband.  I am having trouble getting the video to inbed here properly – so here is the link…if I can figure out how to get it to work here, I will post it later when I have a free second.

The fact is – as I mentioned above, I have three kids and 5 schedules to try and work out before I go on “tour” so to speak.  (the idea of MY being gone for a week is ridiculous.  The longest I’ve ever been gone has been 5 days – and my husband swore that wouldn’t ever happen again.  We’ll see dear.)   I have to start planning nearly a month before I ever get on a plane or in my car to go anywhere – and the schedule that I have to leave behind for my husband to follow is color coded, marked in red, highlighted, crossed out….and he typically follows NONE OF IT.  My kids go absolutely crazy, and they are typically begging for my return about 3 hours into my trip.  They love their dad, but I’m the one that keeps the ship afloat around here, and the kids know that.

One would think (one who isn’t obsessed with a rock band, anyway), that if it were this much trouble to tour – that I’d just give it up and see them when they were here in town and convenient.  The fact is, and this is the one thing the video misses – is that it’s really not about the band anymore.  Yes, I love going to their concerts, and yes, I enjoy getting the little bit of interaction that I have with them when they’re up there and I’m close enough to the stage to enjoy. However, when I go to see Duran Duran, it’s also “Girls time”….something I don’t have at all here at home.  For the short time I’m “on tour”, I only have to worry about myself.  I can actually let down my hair a bit, I can eat first without having to make sure everyone else is served and settled, and I can have a full conversation with my friends without it being interrupted half a dozen times.  I get back a small part of the person I was before children, a husband and responsibilities beyond myself – and that my friends, is golden.

So that’s why *I* tour, and that’s why it’s worth the effort.  Yes, it’s about the band, but it’s also about me.

-R

The Video Generation

Did you know that on this date in 1984, Nick and Simon were presenters for the MTV Video Music Awards?  I suppose nowadays they just call them the VMA’s…  In any case, that got me thinking about how MY world has really changed.  Back in 1984, video was truly king.  I could come home from school and watch Richard Blade – on TV no less – hosting Video One.  It was on at 3pm where I lived and it was the most important part of my day.  I LOVED videos, because they brought the song to life.  Sure, a lot of the time the video had almost nothing to do with the song whatsoever – but somehow the idea of relating pictures/images to music resonated with not just me, but my entire generation.  There aren’t many songs from the 1980’s (alternative music) that I can listen to without picturing the video in my head, and I’ll bet I’m not the only one out there that can relate.

As a Duran Duran fan, I know that video was HUGE to the band.  Duran Duran have truly made the most of their career in large part due to their constant attention to their image – video was an outstanding way to broadcast that image worldwide.  In all my time as a fan, I’ve yet to run across a fellow fan of Duran Duran who hasn’t spent many hours in front of their TV watching and re-watching their videos, squealing in delight as their personal favorite flashes on the screen.  It was a big part of what made following the band so fun.  We could see and hear them everywhere: on the radio, on TV for interviews, video shows, MTV, in magazines and even books.  I suppose to some extent it was hard to avoid them, and yet maybe that was the point.

Personally, I think they are having a difficult time adjusting without it.  Yes, I know they made videos for Reach up for the Sunrise, What Happens Tomorrow and most recently – Falling Down.  How many within the general public know that?  Go ahead, consider that briefly.  I’ll wait……. most likely no one but fans have really seen videos made by the band within the last 10 years.  A fact that pains me to admit.  Videos certainly lack the importance they had back in the 80’s, and yet *I* absolutely squealed in delight when I saw Sunrise for the first time.   I don’t really know that a video has that same effect on someone in the golden 13-25 age bracket that the record labels love.  My own 13 year old is typically less-than-impressed by videos, to be sure.   That fact makes me incredibly sad, but the truth is – this generation doesn’t really NEED video.  They have access to more information, images, music and people than any of us ever had back when we were teenagers.  The internet is up and running 24 hours a day/ 7 days a week…with all of that going on, there’s no time or interest for a video shot in a fantasy location.   I try my best to explain to my daughter what she’s missing out on – there really is nothing better than watching John Taylor strapped to a car on late night television – then she whips out her smart phone and before I know it she’s showing me what some young icon from her generation has sent out from Twitter as a status update.  She tells me that fantasy is great, but getting real messages from her favorites feels like a real connection, because she can answer her back and possibly even get a message in return. Is that really all there is to it for kids today?  I don’t know…for me it’s a far cry from watching Roger Taylor in New Moon on Monday, or Simon in the Arcadia video for Election Day.  I’ll take the fantasy, thank you!

Without video as a major marketing and promotional tool, I believe bands like Duran Duran really are having to relearn the biz, and it appears that the learning curve is gigantic.  Not only do they have the challenge of becoming/remaining relevant to a generation that weren’t even around in the 80’s, they also have to learn to work within the digital world.  No longer is video king – it’s now the internet that is king.

In some ways, YouTube has become the MTV of today – with independent, unknown directors.  YouTube is fascinating – you can find a video on almost anything there.  People create their own, bands upload their official videos, and all of it is available for any one else to see.  As a “dangerouslycloseto40-something”, the fact that I have so much information at my fingertips is both handy and frightening.  There is a lot out there that I never wanted to know much about, OR see….yet the younger generation has a huge appetite for all of it.   They want no barrier between themselves and their celebrity favorites (music or otherwise), they want no fantasy, and they crave instant gratification.  Will a band like Duran Duran be able to evolve enough to remain relevant, or will they simply fade into the background and become the muzak for my own generation?  (I’ve already heard them several times at the grocery store – but thank goodness it’s been the original that’s been played, not the muzak version!!)

I feel the need to go put Greatest in the DVD player and watch it full volume on the big screen….

-R