How many of you are fans of Duran Duran on their Facebook page? I suspect a lot of you are. After all, as of the writing of this blog, they have over 2.6 million likes on their page. What about following them on Twitter? There, they have over 140,000 followers. Clearly, there are a lot of people out there who like Duran Duran! What benefit is there to liking their Facebook page or following them on Twitter? Well, beyond posting the latest news about the band, those social media accounts post routine features. What am I talking about? Let me give you a couple of examples: Watch It Wednesday, which features some Duran video, or Tune In Tuesday, which features a Duran song. What do you think of these features? Do you think they always choose wisely?
Tune In Tuesday
Last week’s Tune In Tuesday is actually what made me really think about what DDHQ (Duran Duran Headquarters) chooses to focus on. Last week, they picked the song, Buried in the Sand, off of the album, Medazzaland. In general, I like the idea of showcasing a song each week. It reminds people about the depth of their catalog so that if fans don’t know all Duran, they might be interested and check out albums they don’t have. It also gives fans a chance to just celebrate one song, which is hard to do when Duran has so much material. That said, I found that past Tuesday’s choice a strange one. I get wanting to put songs off of Medazzaland in the spotlight since it is an album that was probably missed by a lot of fans. That said, that song made me cringe and not because I don’t like the song or the album that it’s on but because of the story of the song. As many of you know, it is a song written about John leaving the band. As a John fan, I don’t know that I need to be reminded of that. Then, I wondered if DDHQ just picks a song randomly or if there is a rhyme or reason behind the choice. Clearly, here, I could come up a reason why they could pick specific songs but do DDHQ? From my discussion on Twitter, most fans thought they just pick it randomly. What were the choices the weeks before? They were Buried in the Sand, Skin Trade, Arcadia’s Lady Ice, and To the Shore. That seems pretty random.