Since the announcement of the South African tour dates, fans have been speculating about when exactly the new album will be released. The press release said that these dates will begin a “global campaign” for the new album. The common thinking is that the album will be released in early 2011. This would make sense since that is what the band have been saying in interviews and also what was stated in the presale email from the official fan community. Plus, this fits in the typical pattern for Duran.
On every message board I go to, there are references to “Durantime”. This is a term used to describe how Duran Duran takes an incredibly long time to release new material, no matter if that material is a new album or a new dvd or even a re-release of an old album. Everything Duran is connected to seems to take a long time. Of course, some of that time is because the band seems to seek perfection, which really could be a positive. After all, fans, including myself, want quality products. We don’t want things that look or feel rushed. Most of us would prefer quality over quantity. Right? If that is true, then we must accept this concept of “Durantime” even if we do not like it.
Like most fans, I accept “Durantime” (since I have no other choice) and I will continue to complain about it. At this point in time, though, I would LOVE the band to destroy this concept, at least a little bit, by releasing the album ahead of the common thinking. Perhaps, this is just my desire to get my hands on the album sooner rather than later. At the same time, I think it would be good for the band to be a little less predictable. It would keep the fans on their toes and more engaged in the fandom. After all, who can afford to turn away when something may happen at any time?!