Getting in John’s Musical Head. It’s Not Really That Scary.

Sometimes I just have to wonder.

Like many of you, I saw the tweets for John Taylor’s 2013 year end mixtape: the music that got him through the year, kept him inspired…and whatnot.  I sped through it the first time I listened, primarily because I didn’t have time to sit and listen to the entire thing. I will admit, his choices didn’t necessarily bowl me over, but I didn’t really expect otherwise.  He and I are very different in our musical tastes (oddly, given he’s in the band I’ve loved since childhood…), but on the same token – it’s how we learn, isn’t it?  We try new things. We keep introducing new things to our palette. What you might not like the first time may grow on you.  At least, that’s what I tell my kids as I’m serving them another helping of brussels sprouts. So I’m listening…really listening…again today.

I joked with a few friends on Twitter several days ago, when we saw yet another tweet suggesting the mixtape – I couldn’t remember the last time something had been tweeted about so often by the band, and I didn’t understand why this was such a big deal. I’d mused that maybe very few people had listened, but I didn’t check at the time, and quickly forgot about it until this morning.

So when I clicked on the link this morning and found that just over 5,000 people had listened – I was a little surprised.  On Facebook alone, Duran has over two million “likes”, and yet only just over 5,000 care enough to click? Why is that? People, including myself, cry out regularly that the band doesn’t seem to be very active on social media these days. We’re dying for some interaction. Yet, we don’t even bother to check out the mixtape when given multiple opportunities?

I can’t speak for everyone else, but I can certainly tell you why I felt like the mixtape wouldn’t hold my attention for long, aside from my kids and a husband distracting me, of course.  When I glanced down the list of artists, there were very, very few that I recognized, much less knew I would enjoy. It is in these moments when I start questioning the loss of my youth. Have I really become THAT set in my ways?  Am I really THAT unyielding?  I love many different types of music, so why not give John’s setlist a chance? I may be going over that hill, but I’m doing it while kicking and screaming.

So I am.  And I’ve got to say, I really like Ghost Loft.  (which tells you about how far in I am right now – not far, but I’ve got all day.) I probably won’t come out of the mixtape a Kanye fan (Not a single chance in hell), but I might find something new that I hadn’t heard of before, and that isn’t a bad thing at all.  Besides, I’m in John Taylor’s musical head.  How bad can that really be?

-R

2 thoughts on “Getting in John’s Musical Head. It’s Not Really That Scary.”

  1. 2 millions and over “likes” on their Fb Page: if only each of the Fb fans purchased a couple of copies of the #DD14 album, that album would thrive in a smash hit! LOL… just saying
    Actually you can’t make any kind of forecast, so to speak, on the “fans-numbered” on their official Pages: you never know how many real fans within these numbers there are.

    1. Actually, there is a type of marketing ratio that can and should be used when it comes to these “likes” – and really, the whole point (and kicker) to Social Media of any kind is getting those initial “likes” to be active fans. In any case, the ratio that is often used is 80/20. 80% who “like” the page will likely do nothing, but 20% – the goal is 20% – will go beyond clicking “like” and may get involved in other ways, including buying merchandise. So yes, you really CAN make a sort of forecast as to how many should click on links. -R

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