Duran Duran, Qello (pronounced “kwellow”…like yellow) & Facebook….all rolled up in one yummy premier.
After getting myself thoroughly confused yesterday, I was pleasantly surprised to be contacted by Hagan Blount of Qello yesterday afternoon. Hagan is the Director of Social Media for Qello, and he was kind enough to walk me through what Duran fans might hope to gain by grabbing a premiere ticket to see Diamond in the Mind on Sunday.
Ultimately, this premiere isn’t meant to draw from DVD or Blu-Ray sales, and that’s an important point. This show will be sort of like the frosting on a big cake, because while the show itself will be amazing – through the power of Qello, I’ll be able to squeal with delight over JoSi moments with Amanda, even though we live thousands of miles apart. I’ll be able to chat with my dear friend Fabiana, who lives in the opposite hemisphere, about her painted face appearing above the band in Rio…and I hear that the band has even done an exclusive audio commentary for the premiere! When the show is over, I might even have a chance to tell the band just how incredible it was to see them perform in their own country, since the band will be calling in from their tour stop in Istanbul to do a special Q&A session for the Facebook Premiere after the show. It’s adding another dimension to our viewing experience, and while sure – it’s going to be great just to get the DVD or Blu-Ray, I think there’s something extra special in watching with other people who get Duran Duran just as much as I do.
It’s the sweetness of the extras that put me over the edge, and yeah…for less than $5.00 I’m willing to bet the cake is going to taste delectable. I can’t even get a large coffee at a local Starbucks with all the trimmings for that. The number one comment I have read in the past 24 hours regarding the Facebook premiere is “Why should I pay for this when I’ve already paid to get the DVD?” While I would agree that on first glance it might seem to be the very same thing as watching the DVD once it’s delivered on the 10th of July, it’s really not for one simple reason: community.
One constant that Amanda and I come back to over and over during our research on fandom is the idea of community. While the band and their music was/is the catalyst; it’s the community, the connections people have made with one another, that keep us returning through fantastic music, rough moments, and hopes for the future. I have to admit, I don’t even have the DVD or Blu-Ray on pre-order yet because watching it here alone doesn’t hold the same excitement that seeing a live show with friends would. I’ll eventually order it (I promise!), but while I’m interested – I guess I wasn’t that excited. Until today.
One of my biggest concerns with the premiere was my overall confusion as to where to get what and when. The answer is embarrassingly easy. One needs to buy the ticket through the Premier application on Facebook. (You can find this right here.) I did have concerns about Facebook security, purely because like most of you – I’ve heard enough nightmares and had my own account hacked more than once. I’ve been assured though, that since Facebook bought Zynga (who powers the Facebook “credit” application), those issues have been addressed. While I can’t promise my readers the unthinkable will never happen, I can say that I did go back and buy the ticket and I refuse to live in fear. Concern, maybe…fear? Nevah! Once I purchased the ticket, an email was delivered to me with instructions of how I can go over to Qello to experience my 30 day “All Access Pass”. I took a quick peak, but I can promise – I’ll be going back over there during any spare time I can carve out of my day. Did you know they have the Rio Classic Album video over there? They have videos from Culture Club, INXS and much, much more…and this is just in beta. On the day of the premiere, I understand that there will be a link that those of us who bought tickets will be able to access, and I’ll be there waiting for the show! As I said yesterday, I really think Qello is worth checking out, and I can imagine that in the coming years, we’ll be buying tickets to experience more and more concerts “live” online. Can you imagine the day when we never have to miss a single Duran show simply because we can’t travel to get there? I can…and I think the day might have arrived.
So, after chatting with Hagan, he convinced me to run and buy my ticket, so I did. I know many of you are yet to be convinced, and perhaps my blog does nothing to sway you. While I can understand that, I also have to say that it’s less than $5.00 to try this out. Many of us spent over $60.00 to order the deluxe package sight unseen that we’ll watch in our own homes with no one around to be excited with (in most cases, anyway). I paid less than five bucks to watch the presentation, hear an exclusive audio commentary, chat with friends during the show, and participate in an online Q&A after the show with the band. Seems like a pretty fair deal.
Now to win one of those VIP tickets….(I have no idea what’s included with those, but I want one!) See you on July 8th, make room for me in front of Dom!