In this discussion I had with one of our readers regarding buying tickets, the question, “Does it really matter who buys the tickets?” came up. I gave an answer that I thought captured my thoughts and feelings well, but is one that I realized that I wanted to explore further.
The commenter asked, “Would it matter to Duran Duran who bought the tickets to their shows?” or something to that affect. On one hand, do they know who buys the tickets? No. Does any band? Any artist? No. They can see how many tickets were sold, what percentage of capacity that is and what the bottom dollar was. Heck, let’s be real. The band might not get that information at all. They have people to watch that kind of information for them. If I was a member of a band or someone involved with setting up tours, would it matter who buys the tickets as long as someone does? Probably not, at least not before a show. I would want as many tickets sold as possible. That is what matters most. I think about when Rhonda and I were selling our own tickets to our convention. Did it matter to us who bought the tickets before the convention? No. We were far more concerned with whether or not we had sold enough to cover our costs. I’m sure touring acts feel the same way.
That said, I do believe in the power of fans and fan communities. Does it matter who is in the audience at a show? I cannot help it. I feel like it does matter, to both the band and their fans. First, does an audience affect a band’s performance? My response–how can it not? Let me give some examples to explain what I mean. If the crowd is filled with record label executives and the band is trying to get a deal, does it matter to them? Absolutely. They might be more nervous in that setting. Perhaps, they also practice more or put more into it than they would have otherwise. What if the crowd consists of people who had never heard of the band or doesn’t like their music? Could that impact the performance? Again, why wouldn’t it? The band might play harder to try and win people over, but a band might also feel deflated if the response is lame. (By the way, I’m speaking in generalities. On top of that, that is not a criticism. I recognize that people are human, even people in bands.) So, what about a regular show? Does the crowd matter?
I have been to shows in which the audience is made of a lot of people that I wouldn’t describe as the typical fan. At those shows, I have seen bands lose their excitement when they realized that they aren’t getting any sort of positive response. On the other hand, I have also seen crowds lift up a band by sending them more energy.
What about the fans? Does it matter to fans who is in the crowd? I can only speak for myself when I say that it does. When I’m at a Duran show, for instance, and I know a lot of people there who are as excited as I am, my enthusiasm grows exponentially. Of course, the opposite is true when I have people near me at shows who don’t care who is playing. I find myself having to expend some energy to ignore the lame crowd to enjoy the performance. As much as I logically know that it shouldn’t affect my enjoyment, it does to some extent. If I have a less than stellar experience, I’m less excited to go back. The opposite is true, obviously. This, in turn, could affect the bottom dollar for the next show or the next tour.
Having a lot of fans in the crowd makes me have a better show. To me, fans can make a good show, a great one.