I was on Twitter this morning and a quote from a recent interview that Mark Ronson did with an Italian website (I think it’s a TV station website??) caught my eye. They were discussing #DD14 and what the album might have in-store). Here are the direct quotes and my (very rusty) translations.
Nei mesi scorsi sei tornato a lavorare con i Duran Duran. Dopo “All You Need Is Now” produrrai anche il nuovo album? (Translation: In recent months, you’ve come back to work with Duran Duran. After “All You Need is Now”, will you be producing this album?)
In realtà ho scritto, prodotto e suonato solo alcuni brani con Nile Rodgers, non l’intero lavoro. A livello di sound credo siano grandiosi, perché sono esattamente quello che ciascun fan vorrebbe dai Duran e Nile Rodgers quando lavorano insieme, quella chimica che si sentiva in “The Reflex” e “Notorious”. (Translation: “Actually I wrote, produced and performed on only a few songs with Nile Rodgers, not the entire album. In terms of sound I think they are great because they are exactly what every fan wants from Duran and Nile Rodgers when they collaborate, that chemistry present in “The Reflex” and “Notorious“.
Overall, I don’t think there is any “news” here. It’s been known for months (years?) now that Mark was not going to be producing the entire album as a whole, and we all have known that Nile and Mark were a part of the “dream team” assembled. What I found curious though, was Mark’s comment about the sound being everything that fans want from a Nile Rodgers/Duran Duran collaboration like “Notorious” or “The Reflex”.
When I read that line, my mind skipped back to the days just prior to All You Need is Now, when Mark did press and said he was going for a follow-up to Rio. I panned that idea here on the blog, saying that he was practically setting himself up to failure because Rio didn’t need to be replicated. I meant that at the time, and although I thoroughly enjoy All You Need is Now, there are some songs on the album that I know were a huge reach back to embrace what was done on Rio (I’m thinking of Leopard here, for starters). Even before we’ve heard solid details about this album aside from a virtual glitterati parade of names and a few vague abstractions (everything from a “dance” album to “70’s driving songs”), we’re being brought back to Notorious and The Reflex. Mind you, neither the Notorious album or The Reflex are poor examples of creativity by any means, but is it really effective marketing to compare this effort to those of the past?
At least partially, that answer depends on whether fans really loved Notorious and/or The Reflex. In past surveys we’ve done, Notorious has never scored that high overall….I’m not saying that nobody loves the album, but I am saying that for those who cared to answer, Notorious didn’t typically score that high. Instead, it was an album that fans neither loved (overall) nor hated (overall). It tends to fall smack in the middle when ranked with other Duran Duran albums, whereas the first album or even Rio always ranks near or at the top. So do fans really want more of Notorious or The Reflex, or is it the happy, friendly, nostalgic chemistry that gives us all the good feels?
Purely on a personal note, I would just like the album finished so that I could hear it for myself. I enjoy conjecture and guesswork as much as the next blogger – but we’ve been doing this for nearly three years now (even before the band committed themselves to hard studio time!), I am ready for the end-product. I’m looking forward to hearing what Duran Duran, Nile, Mark, Mr. Hudson and the full “cast of thousands” have conjured!