Media Representations of Fandom–Duran Songs!

What does Duran Duran say about fans?  More specifically, what do they say in their songs about fans?  I ask as part of my continuing series of blog posts regarding media representations of fans.  In previous weeks, I have looked at movies, TV shows and books.  Now, I ask about music.  I ask about what the subject of our fandom has to say about fans.  Do they show fans to be normal but passionate people?  Do they show one or more of the common stereotypes like being obsessive or demonstrating behaviors common with “stalking” or being a “groupie”?  Do they show fans as unthinking or immature?  Do the fans in Duran’s music have lives or they just focused on fandom? 

What songs discuss fans or fandom?  It seems to me that there are a couple of songs in which fans or fandom is the obvious subject matter.  Still there are other songs which could be metaphors for fans or fandom.  Likewise, Duran has quite a few songs that deal with being famous, which I will not discuss at this time.  Thus, I’ll focus on the obvious songs and leave those songs for another blog.  To me, the obvious songs are Be My Icon and All You Need is Now.  Let’s discuss in chronological order.

Be My Icon:
This is a song featured on Duran’s Medazzaland album.  As many of you might know, this song’s lyrics started out dramatically different.  John Taylor was on vocals and the title was “Butt Naked”.  The focus of those lyrics, from what I have heard and believe, is John’s ex-wife.  Obviously, after he left the band, the lyrics and title changed to what we have now.  Here are the lyrics:

I follow you, I wait for you
You know there’s no escape from me
You’re more than wallpaper in my room

I write you letters and bring you gifts
I’m going through all your trash
I love you so much,
I keep your cigarette butts

Now is the time to come out
Come out of the shadows

No need to be scared
You’re gonna be so happy
I built you a shrine
Now you can Be My Icon

I’m out on the edge
There’s no way back inside
All my friends are gone
They didn’t understand me

It makes so much sense
It’s no coincidence
Just you and I alone here
And I need you
Oh

How many hours have I stared at my face in the mirror
I get worried sometimes that the image will shatter

No need to be scared
You’re gonna be so happy
I built you a shrine
Now you can be my icon
No need to be
Scared
Now you can
Be My Icon

I know this is real
Believe it
We belong together
What ever happens
You’re gonna be with me
Forever

Be my icon
You will be my icon
Be my icon
You will be my icon

How does this Duran song represent fans and fandom?  Not good.  Not good at all.  Let’s assume that this is about one fan.  Clearly, this person has become obsessed and stalker like.  The very first line after all is about following the celebrity and that the celebrity cannot get away from this fan.  Then, of course, this person searches through the celebrity’s trash and keeps some of it, including cigarette butts.  In fact, this person is so obsessed that s/he has lost all of her/his friends because they don’t understand the obsession and the behavior that goes with.  What is the ultimate goal?  The goal is to have a relationship with the celebrity with lines like, “We belong together.”  The celebrity, in turn, is freaked out.  What will this fan do?  What will this obsession lead to?  Of course, not everything that this fan does is unusual or out of the norm of fan behavior, including having posters, buying gifts or writing letters.  The key is moderation and it is clear from the rest of the song that there was no moderation.  At all.  Now, are their fans like this?  Certainly.  Are there fans like this in Duranland?  Definitely. 

All You Need Is Now:
Duran has been introducing this one by saying it is a message to the fans.  Let’s look at the lyrics and see what that message is and how they show fans and fandom.

It’s all up to you now
Find yourself in the moment
Go directly to the voodoo
Now the channel is open
Lose your head
Lose control
You come on delicate and fine
Like a diamond in the mind
Oh whoa oooo, yeaaaa

When you move into the light
You’re the greatest thing alive
Oh whoa oooo

And you sway in the moon
The way you did when you were younger
When we told everybody
All you need is now

Stay with the music let it
Play a little longer
You don’t need anybody
All you need is now

Everybody’s gunning
For the VIP section
But you’re better up and running
In another direction
With your bones in the flow
Cold shadow on the vine
But your lashes let it shine
Oh whoa oooo, yeaaaa

Every moment that arrives
You’re the greatest thing alive
Oh whoa oooo

And you sway in the moon
The way you did when you were younger
And we told everybody
All you need is now

Stay with the music let it
Play a little longer
We don’t need anybody
All you need is now

All you need all you need is now
All you need all you need is now
All you need all you need is now

And we will sway in the moon
The way we did when we were younger
(When we were younger)
When we told everybody
All you need is now

Stay with the music let it
Play a little longer
(A little longer)
We don’t need anybody
All you need is now

Oh whoa oooo
All you need all you need is now
Oh whoa oooo
All you need all you need is now
Oh whoa oooo
All you need all you need is now
Oh whoa oooo
All you need all you need is now

The very first line that catches my attention in relationship to fans is, “you come on delicate and fine
like a diamond in the mind”.  This time the fan isn’t coming on strong.  The person is like a gem, something to be treasured.  A few lines later, the fan is the “greatest thing alive”.  From there, of course, Duran encourages the fan to “stay with the music”.  Obviously, they want the fan to continue to be a fan and to embrace the now.  In fact, the fan could “lose your head, lose control”.  This is the exact opposite of Be My Icon.  In this song, the fans are absolutely welcomed.  Interestingly enough, the fan is also encouraged to not try to be in the VIP section.  Could this mean that while the fan should stay with the music, the fan shouldn’t worry about being the biggest and best fan?  Maybe.

In the two songs that Duran really focused on the fans, they really show two very different pictures.  On one hand, the fan seemed obsessed and demonstrated stalking behavior, for sure.  It painted a picture of the extreme fan.  It also feels like they are just talking about one fan, an individual.  All You Need Is Now, on the other hand, feels like they are talking to a group, more than one fan.  In this case, the fans are welcomed. They are more than welcomed.  They are treasured and admired.  What is the take away then?  How does Duran show fans and fandom?  It seems that their depiction of fans is balanced, from the celebrity’s point of view.  Some fans can be nightmares but most fans are dreams.  That makes perfect sense to me.

-A

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