I remember when Duran Duran first joined Twitter. There was a learning curve involved of course, because we were all trying to figure out Twitter. It really made no sense to me until I relaxed a little and just tweeted whatever I wanted, whenever I wanted. Then I learned that it was far more fun to tweet WITH people rather than AT them, and now Twitter is far more like a running conversation than posting 140-character status updates like “I am going to fold laundry now.” (although I still post a fair number of those)
I also remember when Simon and John started tweeting. At first I thought it was nothing short of miraculous. I remember how insane my timeline would get whenever John jumped online and had what we all learned to coin, a “Tweetfest”. Just a shout-out, an RT, a mere mention would send a fan’s heart soaring. I remember seeing the hundreds, if not thousands of requests for follows, and that prompted me to write a post about not following fans. At the time, I was convinced that following a fan like that would do nothing but promote more nastiness between fans. The competitiveness between DD fans was still palpable at the time, the idea of actually communicating directly with the band was still new enough, that it seemed like a recipe ripe for disaster.
I’ve thought about reasons why a band from the 80s may or may not be involved on Twitter. We’ve talked about how for many of us, bands like Duran Duran are a complete enigma. We knew they existed, but never once thought we could actually speak with them. So many of those bands have dropped off of the face of music now, the few that are left are very much treasured.
Lately, I’ve gotten somewhat involved in the Spandau Ballet fan community. Their community seems to be so much more at peace than Duran’s has been in the past, which interests me…mainly because I just can’t figure out what makes it that much different. I’m sure many of you will have some idea that you’ll happily pass on, so I’ll wait and read your comments. In any case, this past week, the members of Spandau Ballet have been following fans. They’ve openly been coming onto Twitter and spending time tweeting fans and even following them. There has been no bloodshed from fans, nor signs of exasperation coming from the band. Aside from fans asking to be followed (which was encouraged), I’ve seen very little uproar, and the best part is that the fans have encouraged one another. I continually see “OMG, _______________ is following me!!!” posts on Facebook with a chorus of “Congratulations!” comments following.
Truly, I don’t feel comfortable saying that this is the way all bands should handle social media with fans, mainly because it’s really difficult for me to see beyond my own fandom. Not everyone can feel comfortable reaching out; indeed, not everyone should. I only know that as a fan, I love seeing these bands and artists I grew up idolizing making the effort to get to know their fans…and they all seem to do it in their own way. It is a good time to be a fan.