Social Media: Could Less Really Be More?

During my typical morning social media read-through, I noticed an item of interest that I thought I’d share with my fellow Duranies. AskKaty on Facebook (who actually works for more artists than just Duran Duran!) retweeted a comment from Miss Taylor Swift about her bestselling album, “1989”.

“1989 became the year’s bestselling album in the very last days of 2014, helped in part by absence from streaming services.” @taylorswift13

I thought this quote was interesting for a number of reasons, not in small part due to my lack of knowledge when it comes to streaming – I do have Spotify, but in truth I rarely have time to sit and listen (a small allowance to make when you are a homeschooling parent).  I seem to recall hearing that Taylor Swift had chosen to stop streaming her music through such services, but I don’t think I ever gave the idea much thought beyond wondering what purpose it would really serve. I have to wonder if her above statement really holds any kind of water…and assuming that yes, removing her music from streaming created huge demand…would it work for others?

Let’s be honest: Taylor Swift is a hot commodity in today’s music whether you like her or hate her. My own daughter fell in love with her writing back when Taylor was still singing about prince charming, and that hasn’t stopped. It is difficult to argue that 1989 was an unlikely success, given the sheer amount of fans that seem to be behind Swift…but even so…to go platinum four times?? If we agree that removing her music from streaming services somehow created a sense of demand that made the sales of 1989 go off the charts in an unprecedented amount of time…could it be that a similar idea is being used for Duran Duran?

Celebrities and artists today are far more accessible now than any time prior, and many believe that ease of accessibility is more harmful than helpful. I’m not sure I necessarily agree, but I’m also,not ready to cry foul just yet.  On one hand, Taylor Swift, for example, seems to love social media, Instagram and Twitter most notably. While she has removed her music from streaming – the songstress continues to remain very connected to her loyal fans, and not just while trying to sell her latest record. On the other hand, many other artists – such as Nick Rhodes, for instance, abhor social media of any kind and yet Duran Duran does allow their music to be streamed.

Sure, Duran Duran could easily remove themselves from streaming. I certainly wouldn’t notice – like most diehard or longtime fans, I already own their entire catalog and having them disappear from Spotify wouldn’t be a game changer for me. Perhaps though such a move might also cause potential fans to make a purchase rather than just stream the new album for free. Whether or not the percentage of potential “seeking” fans would prove to be large enough to make a notable difference or not is up for debate. However, if they were advised to stop engaging and connecting through social media – how might that change the overall narrative?

-R

One thought on “Social Media: Could Less Really Be More?”

  1. I actually don’t use any kind of software for streaming.
    I go on ITunes, where I have the chance to listen to the singles in preview and if I like what I have heard, I purchase the album.
    My albums are mostly mp3 downloads and my only CDs are the ones of the band.
    I can say I don’t use streaming things, although I’m attracted by, but I’d rather have the album purchased.
    The radio is the only tool to me to listen to music and to not buy it.
    Not interested if the guys are on Spotify and if this might influence their future sales: to me, I think their commercial success depends on who the band members are in the line-up.

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