“The random aspects of our lives
Come together once in a while
So blinding and decidedly”
I have a love/really dislike relationship with Twitter these days. There’s a whole lot of anger out there, my friends. Much of it completely justified, but it is a lot for any one person to digest, and I take it in very tiny doses as result. However, I still see the good in social media. It’s well-hidden, but when it works, it is golden.
Yesterday, I wrote about my completely unexpected exchange with Ian Little, the co-producer of Seven and the Ragged Tiger. Many other fans have had similar responses, saying that they too sent an email to firstname.lastname@example.org and received something back directly from Ian. It is wonderful to see someone connecting directly with the fan base.
The fact is, you and I know there are thousands of other Duran Duran fans out there. We compete with one another for tickets every single time the band announces a gig pre-sale! Duran Duran is able to routinely sell-out shows around the world, in arenas that seat thousands. But how to reach those people?
Nick once commented that the internet is a fat pipe of information. It is impossible to see it all. Amanda and I talk to fans nearly every single day who tell us they didn’t see our website or blog until “just a few weeks ago”. We’ve been writing for nearly eight years now. Yes, eight years! You’d think we’d have gotten the word out by now, but we still haven’t. We try, but it’s impossible unless you’ve got a lot of money and time to run ad campaign after ad campaign. We have neither, so we rely on word of mouth, or in this case…fast and furious typing!
It comes down to you and me, my friends. You and me. I have written about the Direct to Fan marketing platform in the past, but as a quick refresher—basically YOU are the ad campaign. Instead of hiring some slick PR company or ad company to get the word out, bands use the greatest “bang for their buck” they’ve got: their fans. They market directly to their own fan base, and then harness their seemingly endless energy to go out and spread the word to their friends, and so on. In just a few tweets that are retweeted by others, and retweeted again (and again!), millions of eyes can be reached in just a matter of a few clicks. This campaign is exactly everything that Direct to Fan is about, and here is the time we can prove to everyone—from Ian Little to Duran Duran—that it really works.
Your mission, should you choose to accept it, is to broadcast the news about Ian Little’s e-book based on his experience co-producing and living with the band for about a year during the writing and production of Seven and the Ragged Tiger. Tell your friends to email email@example.com with DD Project in the subject so that they can be added to the list of real fans who are excited to support the project. If you haven’t taken the one-minute to send the email yourself, get on it! Then, tweet out the news, post it on Facebook, Tumblr, Instagram, and anywhere else you frequent.
Why not also tweet the news directly to relevant social media influencers? 80s radio DJ’s, MTV personalities, maybe even authors of books on 80s music, just to name a few categories of people to start from. If we can get just a couple of those people to be interested enough to tweet this out, we might just get this social media engine working!
If I still haven’t quite convinced someone to email Ian yet, let me share a small anecdote he sent me about the making of my favorite Duran Duran song ever: “Is There Something I Should Know” (Ian refers to this as “Please, Please Tell Me Now”)
“I am very proud of PPTMN because it was the first time I’d been present all through the writing process with a band. As you know PPTMN was my 1st outing with the band, I’ll let you into a little secret. As you can tell the song is built around Andy’s Beatlesesq guitar rift and originally the song started with that rift and the rest of the band.