This morning, I noticed a tweet from Duran’s twitter showing a short little video clip of San Music World’s founders. The founders, of course, are Simon and his wife, Yasmin, and their friend, Nick Wood. The video made me smile as I thought about how cool it is that they are able to do something like this.
To catch you up, in case you are unfamiliar with San Music, the homepage of theirs describes Syn like this: “Syn is the vision of three founders, partners and very good friends. Nick Wood, Simon Le Bon and Yasmin Le Bon fashioned an agency to produce creative commercial music for brands and media, and committed their first initials to its name.
Syn’s studios in Tokyo and Los Angeles, along with the new facility in Beijing, work both alone and in sync, passing the baton to meet the most pressing deadlines.
Our four creative departments are constantly creating new ideas and concepts that propel our clients’ visions to their full potential.
Welcome to Syn.”
Their website goes on to show various projects that Syn worked on, including many companies that most of us are familiar with like Toyota and Dove chocolates, in which they provided the music for. The people section of the website includes a little Q&A of the founders and many staff members. The Q&A asks for the person’s favorite hangouts in various cities, what they think about Syn, favorite album and favorite song. I couldn’t help but to notice Simon’s response when it comes to Syn as he said, “Get to do things I cannot do with Duran Duran.” Now, I’m sure that some fans might be disappointed with that, but I have the opposite reaction.
As I get older, I recognize that people are complex and have different aspects to their personalities and their passions. Yesterday, at work, we had to answer the question, “What is your passion?” My answer seemed simple with, “I want to make the world a better place.” This affects my decision to be involved, politically, and to teach but it also relates to this, to fandom. Fandom can be the greatest phenomenon developed my humanity in that it gives a tremendous amount of joy to the participants, but sometimes it fails to live up to that potential. I like to believe that by studying it, talking about it and planning events I am trying to help make fandom a little better. Thus, everything I do fits into my passion. Clearly, for Simon, his passion is about music. In both Duran and in Syn, he gets to work with and for his passion. I think having the ability to express one’s passion in a variety of ways helps keep the passion alive. Plus, one avenue can influence the other. I suspect that might be the case for Simon.
I for one am excited for Simon that he has something like Syn. Then again, I feel that way about all of the various projects other band members are involved in. I like that Nick, for example, continues to take photographs or that John and Nick have been working on a musical. As much as I want more Duran in the forms of albums and tours, I want them to be happy and to be able to explore all aspects of their personality and passion, too, even if that means longer breaks in between album cycles.