Tag Archives: commercials

Breaking Stigma with a Commercial

I have written about a lot of different topics over the years.  I have written about Duran Duran’s music, their career, band members, rumors, fans, fandom, and so much more.  Yet, I never thought I would write about a commercial.  That’s right.  I’m writing about a commercial, an advertisement, something to sell a product.  In this case, the product is a bank’s credit card.  If you know me at all, you know that commercials, companies, businesses, profit are not normally terms I embrace or even talk about.  Generally, I focus on people, not money.  Stay with me, though.  I promise that it will make sense.

What commercial am I talking about?  The one you can see here:  https://ispot.tv/a/wdOI.  Seriously, go watch it but know that I’m not championing the product as I have no opinion on it.  No, the focus here is the commercial itself and its message.

The focus of the advertisement is two guys who work together.  One pops into the other’s office to confirm a rumor.  This rumor, of course, is that a favorite band is playing a gig that weekend.  Without too much thought, the pair buy plane tickets, hotel rooms and concert tickets.  At the end of the commercial, you see the two enter the club, all smiles.  Of course, the premise is that this particular credit card allows them to do this.  Again, that’s fine and dandy but that’s not why this commercial makes me smile.

I relate to the entire commercial.  After all, I’m a fan of a band.  Rhonda and I have had many conversations that sound exactly like that.  We often share rumors about what the band is doing show wise with each other and then give an “official Duranie alert” when there is confirmation.  The line about “we gotta go” that is stated by one guy and repeated by the other is one that Rhonda and myself have said to each other countless times.  Seriously.

Then, the plane, the hotel, the venue all remind me of what life is like on tour.  After all, many/most of our tours feature those.  The excitement that they show from rumor confirmation to entering the venue resembles us, too.  We are that happy on tour as well.

Beyond how similar this advertisement is to my fandom, there is something bigger at work here.  Normally, when fans are shown in advertisements, they are sports fans.  In fact, when I googled to try to find this ad, I came across a lot of ads with sports fans.  Here’s an example:

I have nothing against sports fans.  Heck, I like many sports.  I get tired of the assumption that it is totally normal, or even cool to spend money on sports but not on other fandoms.  This Bank of America commercial shows that music fandom is just as cool.  We need more of that before we are able to really destroy some of the stigma around being a fan of a band.

I applaud Bank of America for this commercial.  It is nice to see an ad I can relate to and one that makes fandom a little more acceptable.  I say that the ad worked well.

-A