A couple weeks ago, Amanda blogged about the new presale system that Depeche Mode is using for their upcoming tour. In full disclosure, I am not a huge Depeche Mode fan in 2017. I owned all of their albums up until the late 90s or so, but I got bored. I’m not here to get into a debate over their music, so we’ll just say that I always take notice when they come out with something new, but I’m not quite as driven as many others. So, when their new tour was announced, along with a vague explanation of this new presale system where your place in line is at least partially determined by how hard you work to promote Depeche Mode and their tour, I knew there was no way I was getting involved. I just don’t love them that much. I’m not sure I love any band that much, outside of Duran Duran.
Oddly, considering the tone of this post, I have always been a big supporter of fan marketing. That means that an artist shares the responsibility of marketing with his/her/their fan base, and then rewards them for their efforts. Depeche Mode isn’t necessarily wrong to use a similar method for this tour. I think the idea of rewarding fans who go the extra mile is a great idea…and that has nothing to do with the fact that I’ve written a blog for the past six years. It just makes good sense. But how to make it all work? The devil is in the details. Or, in other words, something that sounds good on paper doesn’t always work out in real life. Or online.
For the past two weeks or so, I’ve seen a lot of my friends post or tweet something about registering for Depeche Mode tickets using their link so that they can move up farther in line. I saw the same posts from the same people tens, if not hundreds of times. I don’t know if just posting helped them, or if they really needed people registering off of their link for it to count. I also saw, with some regularity, posts from other friends who were complaining about how far they’d dropped in line. Very few of them seemed to move up, and staying in the lower digits at least seemed pretty difficult to me from the outside looking in. I don’t know how much effort it took to remain in those spaces (and if anyone has insight on that, feel free to drop me a line or share your tale in the comments!), but I do know that if I’d been involved, I would have obsessed over my number in line, which is never good (for me, anyway).
The frenzy of posts seemed to grow until this weekend, where it seemed CRAZY, until last night when the same friends got their emails telling them their presale times for this morning. I woke up this morning to many negative-leaning posts about the presale process.
It was about this time when I started being thankful for paying my $35.00 a year membership to DDM, and only having to work within the DD presale process. Yes, Ticketmaster has not always been kind to me, but to be fair—the main reason I have had any kind of trouble has been because I didn’t want to pay for top tier Duran Duran tickets, so I have gone with a lesser VIP package, and then been appalled where those packages have ended up being, seat-wise. I don’t know what that’s about with me, but I’ve just learned that if I’m going to go, I have to suck it up and pay the big prices to be up front, or just be satisfied I’m in the building. There’s no in between for me, I really am that high maintenance, and that is MY problem. But back to Depeche Mode…
As I observed friends getting more and more impatient over the Depeche Mode presale, I realized that there just isn’t any one way to make this process fair for everyone. There’s always going to be someone who feels screwed, no matter what is done.
Let’s face it, a successful tour means sold-out shows, and if there are sold-out shows, it means that sure enough, somebody, somewhere, will end up without the tickets they want. Demand exceeded supply. Hence the sad posts from fans without tickets, angry posts from those who ended up with back row, and frustrated posts from those who think $300 for one mediocre seat in the rear of the venue is a little out of hand. And trust me, it is, I agree…but we pay it because we desperately want to be there. The venue, management and a host of other people who make their living from concerts all know this. It is the name of the game. Business.
I saw a lot of disappointed posts this morning, and a lot of people saying they bought some tickets but weren’t at all happy about what it took to get them. I thought a lot about the things I’m willing to do to go to a DD show these days. For me personally, I’m not sure where the line is drawn. Some days, like today, I’m thinking that I do enough as it is. I just want to buy the damn ticket. I would be really upset if they went to a similar system as Depeche Mode, and I’m not sure I’d bother. On other days, I might say that if I had to participate with all of that posting and tweeting in order to do a presale and get a decent spot – I suppose I might. I’m not sure. Right now, I’m feeling tired. I don’t feel young, and I’m just not sure it’s all worth it, but that could easily change overnight. I don’t want to begin jumping through more hoops in order to see Duran Duran, but when push comes to shove would I really be willing to stop seeing them live, or would I be willing to forgo a good spot in line for presales? Would you?
I hope I don’t have to find out any time soon.