Shout out to DDHQ for starting my Monday off right with a cute new fortune-telling game, which ever-so-gently hint at tour dates being announced soon. The game also serves as the new front page to duranduran.com.
I can remember making these folded origami-like masterpieces back in junior high. We’d write our favorite colors, numbers, maybe favorite bands or other “favorites” on the folded sections (the band did numbers and the band members themselves), and in the middle we’d write the names of the boys we liked – which would be the “fortune” of whom we were going to marry. For the record, I am 100% certain my fortune lied, because I am definitely not married to Roger Taylor.
On the band’s version, the game ends with a fortune that has something to do with live shows, or cute song lyrics. For example, I picked “Roger”, “5”, and then “7”, and my fortune was “Your friends will be here when you need them most“. I tried it again (to be fair, this is the fourth time I’ve done it today….research, you see…) using “John”, “3” and “5” and ended up with “You will be at a beautiful event in the near future“. Maybe a live show…I hope! Are tour dates finally imminent?!?
I have to applaud DDHQ on this one. Not only does it take me back to junior high, which for me were the days when I discovered Duran Duran and spent my spare time reading any pop magazine with the band prominently featured on the cover, but it also woke up the Duraniverse a little with the possibility of tour dates being announced. Sometime. Hopefully soonish.
THIS IS A PROPER TEASE!! This is how you get fans talking and sharing, and this is how to stir excitement! So many of us have felt that their website does very, very little for fans. Not interactive, not terribly informative in a unique way…and even a bit cumbersome (I am thinking specifically about the discography section when I use the word “cumbersome”). This is Duran Duran. This band should be all about the visual. All about the “interactive experience”. What happened?!? Their website should be the most kick-ass thing I’ve ever seen online, and yet it has always fallen a bit flat. It gets the news out there, but there’s very little flash and even less interactivity. This is a great start.
I think it also has to be said that with this #DDFortuneTeller game, they know their demographic. They know to whom they are playing, so to speak. Give a kid in the 18-30 year old bracket this game and they would look at you quizzically. Paper? What in the hell is that for?!? The “good news” is that while it looks like paper….I suppose it’s also an app…so to speak. You can take the technology out of the band, but you can’t take the band out of the technology.
Or is it the other way around?
I’m just not sure…ANYWAY…
I think this is a huge, huge win for the band, and subsequently for fans. Say what you will about Durantime, as well as promotion and how it may be directed at future audiences as opposed to long time fans, the band wins with this one, and I love it. Little things have potential go a LONG way.
Naturally, this stirred a little discussion online, as I mentioned the game on Facebook. A friend reminded me that the band was working with Crowdsurge and wondered if this was the start of some new and innovational engagement with fans. Long time fans will remember the days of buying tickets directly through DDM, then having the platform moved to Artist Arena, so we’ve certainly seen our share of ticket engines. Crowdsurge offers fan engagement and seamless built-in platforms for the artist so they are able to monitor and manage their own sales with no extra work. They also promise that the cost is shouldered by the attendees (meaning the cost of working with Crowdsurge is built into our ticket price), but then they also say it can be up to 71% cheaper for the fans. I’m still struggling with Common Core Math a bit…so I’m not exactly sure how they’re figuring, but until I myself go through a ticket-sales cycle and understand Crowdsurge, I’m not going say they’re fudging numbers. Crowdsurge is a big proponent of auctions because they tend to up the sales price of tickets by about 185% on average. Quite frankly, that’s fine with me as long as I am not paying. They also really love the idea of ticketing “experience” bundles (think VIP). I sincerely hope those bundles do a good job of delivering what they promise. I do have a nagging concern that there will be little opportunity for similar “experiences” for fans who are on a budget. Unfortunately though, that is often the case.
I’d like to see contests for “The Common Fan”. You know, people like me who cannot pay $5,000 in a special auction bundle, regardless of the endless amount of joy that is promised for that price. I’ve participated in a few raffles/contests through Tunespeak, which is a really cool fan-engaging platform for contests. It’s tagline? “Win for being a fan”. Basically, bands/artists set up contests through them, and you have to share the contest, tweet about it, watch predetermined videos, listen to music that the band sets up as “tasks”, etc…and you earn entries for each item that is completed. The goal of course is to rack up as many entries as possible. I would be hard pressed to beat many of the Duranies I know out there…but I like the idea that it’s based on experiencing whatever the band wants us to listen to or watch, because for Duran Duran I think that would be helpful in the long run.
So…. if I promise to go out grocery shopping and not check my phone at all, can we get some future show dates…like today?!?