Did you hear? DDHQ is gearing up to switch out the LOOKBOOK on their official merchandise site and wants to include fans!
Yesterday, this was posted on their official instagram:
COMPETITION TIME ! This Summer we are updating the DD Store Lookbook and we want YOU to be a part of it. If you want the chance of not only featuring in it, but receiving a £50 gift voucher to be spent in our store, follow the steps below:
1) Take a picture of you and/or friend(s) or family member(s) wearing, using or displaying one of your favourite pieces of Duran Duran merchandise.
Upload the picture to Instagram (Note: please save the original full sized image, as we will require these from the winners)
2) Tag @duranduran and use the hashtag #DDlookbook2020…include a brief background to the shot if applicable
There were some questions that I’ll try to answer here in case you missed the posting.
- Some asked if it had to be official merchandise, and the answer was no – do what you do!
- The same goes for homemade items!
- The merchandise does not have to be brand new (as in it doesn’t have to be from the newest line)
- The pictures can be old or new
The thing is, there were a few people that became immediately annoyed by the idea of wearing merchandise because it insinuates that one has the $40+ to buy said merchandise. I’d just like to point out that DDHQ made sure to say you could wear whatever, it should just be Duran Duran. This opens the door for anyone who desires to participate.
This seems like a very cool contest to be a part of, and I might even scan through my pictures to see if I’ve got anything worthy of sending in. I’d love to see fans participate and become part of this year’s Lookbook.
The last time they put one together, the pictures used were mainly of young people – children and friends of people on the DD team. While the pictures were good, many felt that they weren’t fairly representative of the people who support the band – the fans. I was actually one of those people who spoke out. My thoughts were simply that merchandise is usually bought by fans, so why wouldn’t fans be the ones in the photos – or at the very least – people who are in our broad age range?? Granted, I didn’t mind the kids in the pictures. They were cute, and I get it. I just thought that maybe it would be a great way to engage fans if they included us. And here we are.
(so yes, I’ll be digging through my pictures to send something in, even though I am pretty certain my photo will end up as the lining to a birdcage or similar!)
Here’s our chance to represent the band, and I hope that many will take the time to follow through. Can’t complain if we’re not willing to participate when asked, right??