Who wants another remaster of Rio? Anyone?? Buehler??
Recently, Duran Duran announced that the band was about to set sail with another remaster of everyone’s favorite album….Rio. As explained through the band’s Facebook page:
The only difference between this and the 2009 Special Edition (which is no longer available) is that this is in a digipak and not in booklet form. So it is a sort of repackage/reissue of that release.
That said, many in the community are wondering pretty loudly as to why this release is so necessary. The overwhelming majority of comments I’ve seen have had this sentiment, “With all due respect, how about stopping the reissues and finishing the new album?”
Fair enough. I suppose that upon first glance it does seem a little…well, overdone at this point. After all, it’s been wisely pointed out by more than one fan that Liberty, The Wedding Album, Thank You, Medazzaland and Pop Trash have yet to receive this kind of treatment. Is it really smart to reissue Rio again?
Originally Rio was owned/distributed/etc. by EMI – a label that is no longer in existence. The 2009 remastering was also done by EMI (with very little input from the band, as I seem to recall). The remasters of Rio, along with the others done by EMI, did not continue to be printed after EMI was sold off.
So where did that portion of Duran’s catalog end up? At Warner. For the first time in many years, the band has been reunited with their catalog, which is something John in particular has mentioned. I don’t think it’s really much of a surprise to see that Rio is being reissued once again. The album continues to sell well for the band because it is the music that made them most popular, so why not reissue it under the Warner label? Warner didn’t buy the catalog for it to sit somewhere and just collect dust, after all.
Also, Isn’t it the least bit interesting that this summer, Duran Duran will play festivals, introducing that music to people who, unlike the rest of us, might not have been around to hear it in the 80s? Even if they never play a single new song from the “yet-to-be-named-publicly” album that we call DD14 at any of these festivals, they will expose new audiences to songs like Rio and Save a Prayer…and those songs can be found where?? On a fantastic remastered digipack of Rio. This reminds me a little of the summer TV reruns, “If you’ve never seen it, it’s new to you!” ….”If you’ve never heard it, it’s new to you!” Say what you will about reissues, if they’re trying to find a new audience, it’s not a bad way to go.
Furthermore, if you were a band from the 80s that is looking to reinvigorate your fan base and bring in some new lifeblood…why wouldn’t you play festivals known for attracting young people, and reissue your biggest selling album at the same time? You play some festivals, get people interested and talking about you, make some sales on an older, yet still very viable release, and then release your brand new album…which is reportedly meant for a much wider audience than their current fan base. (I’ve had people ask where I’m getting that – listen to the final 20th Anniversary Katy Kafe with Simon. They talk quite a bit about it, and yes, it really DOES make sense!) Those same people who bought your older music, thinking they’ve found a new band, will then hear new music and make those purchases. It happens all the time with plenty of bands, and it is a proven marketing method. Whether it will work as well for Duran Duran or not is yet to be seen, but I’m very curious to see if it will.
I know that there are many in the community that scoff at the idea of Duran Duran’s attempts to bring in new vitality to their long time fan base. I can understand why. We all were witness to what happened with some of their previous attempts, and I think to a certain degree, we’re selfish as all get out. We don’t necessarily want to share the band with new generations of fans. We’ve loved them since Day One, and dammit they’re OURS. Those are honest feelings, and I get it. I don’t know if the band or label really gets that, but I’m not sure it’s necessarily important that they do. Is it really healthy though to expect the band to cater solely to their long time fans and NOT grow their fan base? Is it really smart for them not to try? I don’t think so.
Selling music is a business. The band has to make money or else it’s really just a very expensive hobby. Duran Duran, while they say they’re not in it for the money, they are definitely accustomed to living a certain type of lifestyle that is beyond the reach of most. They want to see their music reach as many people as possible…and last I checked, the population of 40-somethings in the world isn’t necessarily growing. It isn’t as though we’re all going to bring a friend who has never heard Duran Duran to their next shows and suddenly convert them. No…it’s younger people coming up in the world that they’ve got to expand and reach to find. Like it or not, that’s the reality. If they want to sell their album beyond the 300,000 or so copies that they might be able to sell to their fan base in varying forms…they’d better come up with some music that has a snowball’s chance in hell of being played by people who aren’t already their fans. Again, like it or not, that’s the cold, stark truth.
While sure, I sit back and wonder aloud here on the blog about whether they’re going to alienate long time fans in the process, there is a huge part of me that wants to see them do well. Why wouldn’t I? I’m a FAN and I support this band. Isn’t that the point? I’d love to see the album take the world by storm, all the while knowing that I’ve been around to watch the entire plot unfold. I haven’t heard the album yet, I don’t really know what they’ve got up their sleeve(s), but I’m trying to keep an open mind. It really is what we should all be doing, and yes, it can sometimes be difficult.
I think that as long time fans, Duranies, die hards….whatever you’d like to call us, we have a habit of being overly cynical. I certainly fall into that ditch on occasion, without question! We think we’ve seen it all and we think we know the band’s career better than they might – because you know, we’re objective. <wink, wink> There are a good number of fans out there that believe the band has already reached the apex of what they can hope to achieve. I’ve witnessed the discussion, I’ve heard the chuckles when the idea of reaching beyond the fan base and finding a younger audience is mentioned, and I’ve read the comments of, “good luck with that. Hope you don’t end up losing your entire fan base in the process.” I’m ever-so cautiously thinking that maybe we shouldn’t all be quite so sure. This is a band that I wouldn’t necessarily count out, and wouldn’t it be AMAZING to see them take off like a rocket or hear them on the radio again? It’s not wrong to hope for that, or at least be open to the possibility. After all, I still love them, and I want to see them do well with music that they are really and truly proud of creating. Don’t you?