Just when I was beginning to lose faith in this whole “40th anniversary” thing.
(not really, but I needed a good opening remark!)
Yesterday I saw something on Twitter that I previously believed would never materialize. I scrolled through my timeline and noticed a friend had retweeted something about a fragrance launch at Liberty London. Tickets were available (and I do mean were) for tomorrows launch, and I have to wonder if any of our Duran-friends out there will be attending!
I vaguely remember either Nick or John mentioning a fragrance idea during a Katy Kafe. It was one of the ideas swirling around under the 40th anniversary heading. I (wrongly) assumed that it was a pie-in-the-sky-idea, and didn’t think about it again. Until yesterday.
I won’t lie, even when I saw the tweet, I thought it was more likely rumor than reality. This morning though, DDHQ confirmed that yes, the fragrances (yes, as in more than one!) is a reality. The coordinated announcement clearly did not work out according to plan. Twitter followers were told to “watch this space” for information in the coming days. Or weeks. Or even months. The tweet didn’t specify, although the launch is tomorrow.
One can only assume that the launch information wasn’t intended to get “out” (although tickets were indeed available to the public) and DDHQ wanted control over the information flow. Which makes sense, if only the rest of the world would get on board with the plan!
Meanwhile, I have to wonder—why now? Sure, the 40th anniversary is upcoming (I believe that the band is looking to 2020—the year that Simon joined—with that in mind as opposed to celebrating the band’s actual inception), but is that enough to support launching fragrances now?
But really—tell me there’s new music coming along for the ride and I’m IN! (Yes, I realize that a snowball has a better chance of surviving in hell than we do of getting new music alongside this launch, but I had to throw the idea out there!)
I am excited and curious to see how this plays out!The artwork DDHQ tweeted whets my appetite and interest, and I’ve included it as the cover photo for this post! (see above!)