This is a song that has always sent shivers (the good kind) down my spine, as I consider each word. The words and music are as robust now as they were when written. Up until today, there’s been no video for the song. I’ve always wondered if it was a missed opportunity.
I don’t need to consider that possibility any longer. Today, Duran Duran released the video for The Edge of America. A song that was included on their 1988 album, Big Thing. Some things need very few words, and little fanfare to make them powerful. They simply stand on their own, creating their own energy.
In today’s world of music videos, very few have the kind of power to change or challenge someone’s thinking. I just don’t feel there’s that same positive push of boundaries as there might have been in the past. This video for The Edge of America is remarkably different. It is not one that folks might cheer over in the same way they would for The Reflex, or even All You Need is Now—after all, the band does not even make an appearance in it—but it absolutely should make one think. David Medina, the genius behind the work, should be incredibly proud.
There is so much I could make commentary on, but there was one thing – well, two things really – that blew me away when I watched the video. The first was that this song is hundreds of times more powerful and timely now than it was when the album was released – even without a video, and now – we even have that. The second is how incredibly proud I am of them.
I am well-aware that the video does have its implications, and that there are likely some who have plenty to say in response. In this moment, talking is OK. Listening is even better. Some might say it is time to do more listening.
“Purity is impossible. Movement is unstoppable.”