Tag Archives: Liberty London

More about those Duran Fragrances!

Yes, you too can smell like they sound, Duranies.

I have always wanted to use that line on someone! Who knew that if I just waited long enough….my perfect opportunity would arrive! 

Honestly, I’m not sure that’s even a compliment or what it would smell like, but today Duran Duran, in conjunction with D.S. and Durga, have released four Duran-inspired fragrances, available exclusively at Liberty London.

The most curious part of the equation here is that the band approached the fragrance house. (which is located not in England…but in Brooklyn. Brooklyn, New York.)  Who would have guessed that the band would ever be into the idea of putting their name on a fragrance bottle?!?

According to the press release, available to read on DD’s website here, Simon worked with David Moltz (the perfumer) to create each scent – there are four – each named after a song in a different eras/decades of the band’s career. Yes, there really IS a 40th-anniversary connection here, subtle as it may be.

Simon says the scents are “brave, original, cut to the heart and ring like glass”. Is he right? Inquiring minds want to know!

Here are the notes from each fragrance, taken from duranduran.com:

FRAGRANCES

(notes from perfumer David Moltz)

HUNGRY LIKE THE WOLF, 1982. smells like it sounds

“I insisted on this song from the 80’s (although there were so many that would have worked!) The fragrance is animalic and captures some of the scenes in the video – the market, the jungle at night. It is furry, wolfy and badass!”

Notes include leather, atlas cedar, cade, sandalwood and patchouli.

COME UNDONE, 1993. immaculate dream made breath & skin

“A sexy song and a sexy scent! It smells of body secretions – musks, hot breath and possibly illegal substances…….!”

Notes include oil of saffron, coca leaf, geraniol and tonka.

SKIN DIVERS, 2007. love in an aquatic landscape

“Using Calone (a molecule created in the 1990’s) to help convey a drenched love affair.”

Notes include seaweed, blue water, ylang ylang, vetiver and bergamot citrus.

YOU KILL ME WITH SILENCE, 2015. cold, silent northern woods in torment, smoke and ice

“A cold and smokey Arctic wood fragrance. It uses Nootka tree and wintergreen extract to achieve a bitter woody note that conjures the feeling of being frozen out by a loved one in a fight – like in the song.”

Notes include smoke, cistus, ice and incense.

Before anybody grabs their plastic and heads out the door – the prices aren’t for the faint of heart. Wanna smell like a VIP? It’s gonna cost ya. The fragrances (like everything else DD seems to release these days, are a “limited edition” at 500 pieces), are priced at £68 each for a 10 mL oil-based rollerball bottle. Let me do the math for you, that equates to $89.30 USD.  As my dear accountant friend and fellow Duran fan Jeff said today on Twitter, ” I can tell you that amounts to a cost of £28,800 per gallon, or $37,713 per gallon.”

Who wants to go in on a gallon or two with me??

I’m kidding.

I am wondering though, about those folks who have called Duran out on the proverbial carpet for “selling out” in the past. Is this just more of the same, or something different?

-R

And then there were scents…

Just when I was beginning to lose faith in this whole “40th anniversary” thing.

(not really, but I needed a good opening remark!)

Yesterday I saw something on Twitter that I previously believed would never materialize. I scrolled through my timeline and noticed a friend had retweeted something about a fragrance launch at Liberty London. Tickets were available (and I do mean were) for tomorrows launch, and I have to wonder if any of our Duran-friends out there will be attending!

I vaguely remember either Nick or John mentioning a fragrance idea during a Katy Kafe. It was one of the ideas swirling around under the 40th anniversary heading. I (wrongly) assumed that it was a pie-in-the-sky-idea, and didn’t think about it again. Until yesterday.

I won’t lie, even when I saw the tweet, I thought it was more likely rumor than reality. This morning though, DDHQ confirmed that yes, the fragrances (yes, as in more than one!) is a reality. The coordinated announcement clearly did not work out according to plan. Twitter followers were told to “watch this space” for information in the coming days. Or weeks. Or even months. The tweet didn’t specify, although the launch is tomorrow.

One can only assume that the launch information wasn’t intended to get “out” (although tickets were indeed available to the public) and DDHQ wanted control over the information flow. Which makes  sense, if only the rest of the world would get on board with the plan!

Meanwhile, I have to wonder—why now? Sure, the 40th anniversary is upcoming (I believe that the band is looking to 2020—the year that Simon joined—with that in mind as opposed to celebrating the band’s actual inception), but is that enough to support launching fragrances now?

But really—tell me there’s new music coming along for the ride and I’m IN!  (Yes, I realize that a snowball has a better chance of surviving in hell than we do of getting new music alongside this launch, but I had to throw the idea out there!)

I am excited and curious to see how this plays out!The artwork DDHQ tweeted whets my appetite and interest, and I’ve included it as the cover photo for this post! (see above!)

-R