One comment I’ve heard over and over about the band is that they probably laugh all the way to the bank. Yeah, some of us feel as though the shows are of good value at $300-400 (and sometimes more) for those great VIP seats, but I see plenty of comments otherwise, too. Even I’ve had my “OK seriously guys, how much more cash do you need??” moments.
It’s hard. I love Duran Duran. YOU love Duran Duran. We want shows. We want to have great seats. We also need to eat, pay bills, send children to college, drive cars, and so on. While I know that there are plenty of other acts out there wanting $400 just to get in the door to the venue, much less sit near the front, I also know that it’s painful to buy more than a show at a time to see Duran Duran unless I don’t care where I sit.
Let me be clear: I CARE. I care too much, as my husband might say.
It’s easy to throw an “off the cuff” comment out on Twitter or Facebook about how we’re paying for their retirement, or that we’ve paid for their kids’ boarding school. Naturally, most of those comments are made in jest. For instance, I realize it takes more than my dollars to buy a Picasso or an Aston Martin. I often wondered what kind of mansions they all must own or the lives they must lead when they’re not on stage. Even as an adult, I didn’t start really considering their costs to actually operate until around the All You Need is Now tour.
It can’t be cheap. Think about all of the people they’ve had work with the band. Those people don’t work for free. Timbaland, Mark Ronson, even Nile….all of them are in or have been in demand over the years. Collaborations, even with Janelle Monae or Lindsey Lohan, couldn’t have been for free. All of that studio time, the mixing, the engineering, mastering, etc… it all costs.
Then there’s the touring. Ah yes, the touring. When I was in England, I was surprised by how austere the touring was there compared to here. Many times, the band could (and did) travel from their home to where ever they were going to be. Here in the states, they use a private jet. That isn’t cheap at all even if the band gets a good deal. Here, they stay in pretty nice hotels, even if they put the crew up somewhere less expensive. Speaking of the crew – they pay all of those people, right? Everyone from the guy who has to take care of all that cabling (my worst freaking nightmare!) to the techs and beyond gets paid. Lighting, sound, audio/visual, and everyone in between get a pay check. There’s also Dom, Anna, Erin and Simon W. to consider…. I’m fairly certain none of them donate their appearances for free!
Those things I’ve mentioned are merely a drop in the bucket. The minutia of touring, right down to the copying and printing that needs to be done, all takes money. Every last paper clip, button to be sewn, guitar string and costume, all takes money.
So, when I see that last year’s Paper Gods tour (2016 in case you’re unsure) grossed 16.1 million here in the states .I’m surprised, for a few reasons, actually.
First of all, according to Pollstar, who compiled a list of last year’s 200 top grossing tours (Duran Duran ranks at 74), the average ticket price to a DD show was $68. I don’t know about the rest of you, but my average ticket price was “slightly higher”…like about $300 a show, give or take. As I said earlier on Twitter, the average ticket price for someone who doesn’t know much more than Rio and Hungry Like the Wolf was probably $68. For a die-hard fan? $300 if you want near the front. I alternatively laugh and then cry…
Secondly, the band played 44 shows in 40 cities. That’s a lot. They grossed (that means before their costs), on average about $400,000 a show. Not as much as I might have thought, really. (The band should not see this as an invitation to raise prices!) When you consider that figure is before anything else is paid – it becomes clear that no, this band isn’t really laughing all the way to the bank after all.
While I still feel fleeced from time to time – in a kind of a “Hey, congratulations Big Fan – you love us so much that you’re going to pay way more than others on average to sit near us” sort of way, it’s kind of the way things go. Demand. Demand, demand, demand. We want them, we’re going to pay for them. Welcome to Economics 101. I can’t blame them for making a living, particularly when I do the math myself and realize they’re not making as much off of these shows as we might think. 16.2 million before paying all of the bills for things we know, and then the stuff we don’t even realize might not leave a lot….and I am sure they had to share some of that with Chic, too!! Sure, they’re making money. It’s their job in the same way that wrangling children and making copies is mine. I just happen to enjoy the fruits of labor an awful lot!