Mysterious thudding noises can be heard all over the world today as Duranies get their first full views of the official video for Duran Duran’s latest single, “Pressure Off”.
Let me be clear: if seeing John Taylor mouth a delightfully colorful two-word phrase to someone off-screen doesn’t rock you, and seeing Roger twirl his stick doesn’t send your blood pressure soaring a bit; or if eyeballing Nick in more eyeliner than most of us have ever worn in our entire lives doesn’t stop you dead in your tracks, and seeing Simon’s sultry, all-knowing smirks and grins don’t make you fall over…SURELY seeing John Taylor slowly unzip the arm to his jacket will do the trick!
And, if none of that particularly fascinates you, the design elements most assuredly will – and I promise we’ll talk about all of that. Tomorrow.
Haven’t seen it yet? Allow me to link you up!
As I mentioned earlier on Facebook, the first five to ten seconds of the video made the wait all worthwhile (for me, anyway). Having done the majority of my growing up in the video-MTV-age, I can remember the anticipation I would have when a new video would be announced for one of my favorite bands.
“Coming up, the ‘World-Premier’ of Duran Duran’s video for Wild Boys!”
…I’d go CRAZY to hear those words! I’d sit through HOURS of videos (so it would seem) just to watch one-three or four-minute video. Back then, I didn’t necessarily have a VHS machine ready to tape (I was just as unprepared back then as I am now) and so as soon as the video would be over, I’d be both elated, and really pissed off at the same time, because I’d want to see the video again. And again. And AGAIN!
Last night, while the rest of you were likely watching TV, or doing whatever it is that you do in the evenings, I had tweeted DDHQ (more than once, but who is really counting??) “innocently suggesting” that since the video for Jools Holland wasn’t working in the US at the time, they could make it “right” by throwing the video for Pressure Off up on YouTube. I didn’t realize at the time that the video would be making its debut today, and let’s face it… I was also being a major pain in the ass. (I consider it one of my “many” gifts. You’re welcome, DDHQ!) Of course I knew they weren’t going to put it up online, but I also knew they’d been tweeting teasers for the video all day, so why not bug them about it? I am certain this admission will send waves of shock and awe throughout the fan base, but my tweets to DDHQ last night went unanswered. So sad. (cue sad violin here)
In the 80’s, videos were a small vehicle for a fan to actually SEE bands they liked. Not everyone went to concerts, but nearly everyone I knew would spend hours watching videos, whether those were on MTV or some local video show. I’d run home from school, bust through the front door, throw my books down on the couch and turn on the TV in time to see MV3 (which later became VideoOne) with Richard Blade. After that was over, I’d watch Mundo Music – which was obviously in Spanish no less, but I didn’t care. (I’d like to believe it helped me learn Spanish. However, I suspect my high school Spanish teacher, Mr. Recio, would disagree. Vehemently.) Then I’d switch over to watch MTV, until my mom would come home and announce that I’d done “nothing” all afternoon. (Not true! I watched videos!!) Music videos, along with music in general, was my entire life outside of school. I knew the bands, I knew their music, and most of all – I knew their videos. To this day, when I hear a song from back then, I can often times picture the video before I can even remember the name of the band. I’m funny at parties when we play those 80’s music trivia games I guess…
Nowadays though, it’s different. The excitement has changed. Don’t get me wrong, when Duran Duran announces a new video I obviously take notice. Most fans do. But it’s different now. It’s not as though I’m watching on MTV, for one thing. It’s YouTube, it’s a little smaller of a screen, and I don’t have to sit through five videos I don’t necessarily care as much about in order to see the one video I’ve been waiting for. I can also play the videos over and over again without delay. (Do not think for one second I only watched Pressure Off once, for example!) In some ways, I wonder if that feeling of “It’ll always be there to watch however often I want” hasn’t hurt music in general. I mean, if it’s always gonna be there, the sense of urgency is sort of missing. The “special-ness” of being able to watch is really gone. I miss that.
Don’t get me wrong, tweeting about a Duran Duran video, seeing people’s comments on Facebook, and of course blogging here about it are all really fun. That part of it adds a dimension to fandom that didn’t exist in the same way for me back in the 80’s. The closest I’d get to chatting with a fellow fan over a video was when I’d call my friend Marsha while watching a Duran Duran video – and that would only happen if my mom wasn’t paying attention, because if she was, I’d hear, “Rhonda Lynn, why on earth are you sitting there talking on the phone when you’re watching TV? You can’t do both at the same time!” (cue loud, dejected teenage sigh) Nowadays, there’s a certain level of excitement that goes along with seeing GIFs tweeted or posted of JT unzipping his jacket arm, and those dizzying moments shouldn’t be denied!! It’s just different now. I think back in the day, there was an importance placed upon doing the best video, the most different video, even (especially) the sexiest video. But now? It’s kind of all been done, I suppose. So we’ve got a very stark, very bold video of the band playing Pressure Off, and yet fans are losing their minds and virtual thuds are happening all over the internet today. Can’t be all bad, right?!?
It’s just that sometimes, the “ease” of technology; maybe it’s really the “instant gratification” that technology fosters, seems to have done more damage than good when it comes to being a fan. Everything is always available: twenty-four hours a day, seven days a week. Additionally, there’s so much of “everything”…it’s pretty damn gluttonous. As exciting as it still is to see a video, it’s just different.
When I think about it, maybe that’s the real reason behind the band not being on Twitter or Facebook like they once were…too much really can end up being too much. Sometimes it’s good to want things, or people and be made to be patient. The art of anticipation, no?