There’s one I want to meet
Every once in a while, I run across something I either haven’t seen before, or forgotten that I’ve already seen! Today while browsing Facebook, a link for a fan-made video for “Northern Lights” popped up. I have the vaguest recollection of hearing that this existed, so I clicked on the link.
The video is complete with titles, suggesting that it was produced by Duran Duran (not exactly), and takes scenes from 1977’s “Close Encounters of the Third Kind”, mixed with what I believe are clips from “What Happens Tomorrow”. Overall, it isn’t a bad piece of video, and provides a little visual context to the music. Props to ReborninOktober for the effort. (This person has done videos for other DD deep cuts as well – check them out on YouTube)
Coming round now to share
While I watched, I thought about how the band ran a video production contest for the entire All You Need is Now album. Fans submitted videos for each of the songs and the band chose their favorites. I seem to recall the videos being shown before DD gigs on that tour at some point. It was a great way to showcase fan production along with meeting their need for videos. After all, at one point or another, they had mentioned a hope of doing videos for the entire album. Done!
In this day and age, I’m not sure of the value behind music videos. My kids, for instance, don’t ever mention them. All three of them are avid You-Tube viewers, but music videos aren’t the type of content that keeps them going. It would seem to me that it is only my generation, the MTV kids of the 80s, that hold them with any sort of esteem. These days, marketing a rock band takes a different sort of direction from great lighting, story boards and say—supermodels.
Do you hear my wish
Don’t get me wrong, I love music videos. I’m one of those 1980s holdovers. While I have eagerly gotten on board with social media of all kinds, and loved connecting with the band when they were active on Twitter, I miss good videos. I miss good Duran Duran videos. Hell, I miss real MTV! I don’t know if it’s really the type of music I listen to that ages me, as much as my enthusiastic eagerness to back another music video channel that sends me straight to middle age. However, who takes the time and creativity with music videos anymore? I think maybe they’ve become something more of an afterthought than anything else of value.
So, where does that leave us? I dare suggest we’re at a point where fans take the effort into their own hands. All across YouTube, I find live performance clips, amateur photo montages, cleverly chopped and edited video mashings, and even expertly storyboarded, completely original production masterpieces—all done by fans, and not just for Duran Duran, but a plethora of bands, musicians, and artists. While at one point I may have worried about copyright material (and perhaps the lawyer types out there still do), I also consider the artistry and creativity, done with the inspiration of a favorite artist. While I doubt there’s any mistaking most, if not all of these videos for Russel Mulcahey’s genius, it is likely his work that served as brainchild and inspiration for many of these people.
Nothing I would rather like
No, it isn’t MTV. I suspect there will never be another. I do spend a little time mourning over those days gone by. I have a deep sense of gratitude for the era in which I grew up and matured. I also appreciate that in this day and age, we’ve been given tools to create our own masterpieces if we so choose. Many fans have done just that, and while they’re not widely broadcast, there are plenty out there worth watching. Sometimes, I’m even hard pressed to decide if it’s an official video or not!
In the meantime, here’s the link to a video for “Northern Lights”. If anyone happens to come across a video to share – let me know!