Tag Archives: YouTube

Have you watched the 360 Lyric video for “Pressure Off” yet?

I don’t really understand lyric videos.

I mean, I get why they’re done. Learning the words to a new favorite song is pretty important to those of us who are fans. I can remember listening to the same song over and over, and the feeling of triumph when I’d finally be able to sing each word. I can even remember hitting rewind and play for what felt like hours on end, just so I could hear a specific word. Sitting with a lyric sheet in front of my stereo was commonplace for me in the 80s.

A lot of that still holds true today. I like knowing the words. If a lyric sheet isn’t included with an album, I’ll go find lyrics online and learn them. God forbid I go to a show and not be able to sing along!

I’m confused about lyric videos because honestly, they seem like a gimmicky waste of money. Do people really watch them over and over? I ask because on this date in 2015, Duran Duran released a lyric video to “Pressure Off”.

This isn’t your average lyric video, though. “Pressure Off” is done in 360-vision. The way it works best is if you watch on your mobile phone. Hold up your mobile phone, making sure it is in full screen mode, as you turn around, the video gives the feeling that you are in the center of the video. It is interactive, and the effect is kind of cool. The lyrics slide by thanks to computerized animation, and the viewer is treated to seeing still shots of the band alongside the iconic “stickers” from the front of Paper Gods.

It took me a long time after it was released to get the full effect because I didn’t stop to check it out on my phone (although I understood the point).  When I finally remembered to do it, I thought the video was cute and worth a view, but it seems like a lot of work to put something like that together all for the sake of putting the lyrics out there.

Obviously, there must be more to these videos than just “Hey, watch this and learn the words!” I’m guessing somehow, they make the band money. Why only have one video for a single when you can have two? I still don’t really get it, but I suspect I’m on the right track. Having two videos up for viewing might boost chart progress and get the song “out there”.

So, if you haven’t watched the 360 lyric video for “Pressure Off” yet, why not watch it?  Take a gander. Spin in circles. Follow Simon, John, Nick & Roger and get a little dizzy in the process! Remember that to see it in 360, you’ve got to watch it on your mobile phone using the YouTube app. (Link is above)

-R

 

Duran Duran Playlist for Newbies!

Today, I’m writing from a Starbucks on State Street in Santa Barbara. I woke up at the unkind hour of 4am, and accompanied my husband Walt up here for the week. He’s working, and I’m…well…I’m not really sure. I’m looking around, trying to decide if I mind how compact and busy Santa Barbara is, or if I prefer to be farther north with more land and fewer people. (I am leaning towards the latter) For this morning though, I’ve made this Starbucks my mobile Daily Duranie office!

Last week, I participated in a fun survey, courtesy of GuyFansofDuran on Twitter (@BoysMakeNoise). The question was simple: If you had to create a comprehensive mix tape/playlist for someone who had never heard of Duran Duran, what songs would you pick?

In order to make it easy and give everyone a good starting point, he did one survey per album. All one needed to do was pick the song they felt best represented the album (or whatever song they wanted). At the very end, he did a survey to choose one B-side, and as a bonus track (there are ALWAYS bonus tracks!), we could write in an additional B-side.

The votes were counted, and after each survey ended, the results would be posted for discussion and fodder. More often than not, I wasn’t surprised by the result, but saddened that my choices never quite made it to the top. I didn’t start questioning my own choices and/or sanity until later in the week, beginning with the winner for The Wedding Album – “Femme Fatale”.

To be honest, I never even considered “Femme Fatale” as a possibility to win, particularly since it shares album space with “Ordinary World” and “Come Undone”. I narrowed my eyes a bit when I read the results, wondering if I’d either lost more of my vision that day, or that I’d woken up in an alternate universe. I even checked to make sure that Ordinary World and Come Undone were in fact included in the choices for the survey. I did not choose any of those songs, but I’ve been in the fan community long enough to know that many others would – and to think that neither of those songs won – well, that blew my mind. But hey, whatever, right? It’s all just for fun.

Similar things happened for Big Thing, and then again for Rio, to the point that @BoysMakeNoise decided to clear the results and try again. Apparently, either as an attempt at a joke…or to pad the ballot box, someone had figured out how to foil the system. My feeling is, if you’re going to make a joke – go full throttle! Don’t stop at “Femme Fatale”, go “Shotgun”!!  Make me crazy and pick “Can You Deal with It” off of Liberty. Then again, maybe you did.

Eventually, a mixtape did result from the redone surveys, and it was a fun experiment to see what the community came up with. The mixtape was put together on YouTube, and I have the link here. If you’re a Spotify fan though, here is YOUR link!  What do you think?  What would you choose??

-R

You can call me wrong, you can put me straight

During some of the six and a half years we’ve been writing Daily Duranie, I’ve wondered what the band would say if they read our blogs. I’ve written with the hope that they’d at least be proud to have fans reacting, but not expecting they’d agree with everything I said.

Nothing brought this to light more than a video I watched yesterday.  A friend of mine directed me to a video by FBE. They had Mike Shinoda of Linkin Park watching teens react to their videos.

First of all, allow me to set the stage. I believe the video was done due to the blowback from Linkin Park’s new album. One More Light. The argument is that the band has sold out and abandoned their core sound for something that is more commercially welcome or “pop”. Fans are furious. There’s a deep divide in their fan community at the moment between those who approve and those who do not. Any of this sounding familiar???

Linkin Park has been around since 1996. Chester Bennington, their lead singer, has been with the band since 1999. If we do the math, there are teens in high school right now that weren’t even born when the band began. I’ll go one step farther and say most teens in high school right now probably weren’t listening to music when they had their first semi-hit, “One Step Closer”, in 2001. I’m not even getting into the debate of whether they’ve evolved over the years, so don’t send me mail about that. I’m merely reporting what has been said to give context about the video. The teens in the video (link below) are probably not Linkin Park fans for the most part. They’re kids who the band is likely trying to reach with this new album. Again, any of this ringing a bell???

Teens react to Linkin Park video

So, my friend sends me this link, and of course I watch. At first, I’m amused. Not all of the teens recognize Linkin Park’s old videos. In fact, most do not. When a few do, they’re dismissive, saying that other kids “hate” on them. They might not even know the band themselves, but they know friends hate them, so they should too. (I had no idea, probably because I could be a parent to any of these kids!) Truly, if I didn’t know what year it was, or what band they were talking about, I’d automatically assume they were talking about Duran Duran.

Someone off camera explains to each of the teens that the first video they watched was their new single, “Heavy”, and that the band has gotten quite a bit of backlash from fans about it.  One guy, in a hoodie who clearly knew the band well enough to recognize their hits over the years, agreed. A girl – the one who talks about the haters out there – said that their music all sounds kind of the same, and that this new song feels like a sell-out because it seems like they thought about doing what is trendy right now.

At this point, Mike explains that the “trendy” comment is funny because their album writing cycles are anywhere from 12-18 months, and so it’s either that they are lucky and anticipate the trend, or they do something that was trendy 18 months ago. Good point, and not something I’ve really thought about.  Then other teens weigh-in, saying things like “bands evolve, and so fans have to suck it up” (point taken), and “there’s so many fans where if their favorite band doesn’t do the one thing, in the one category, in the one genre in the one sub genre they’re supposed to do, it sucks…and I don’t think they understand how music works because you’re supposed to change it up.”  Mike claps at that comment.

I couldn’t help but see the parallels.  We’ve had those moments with nearly every album Duran Duran has released. It would seem to be an impossible task, and Mike mentioned this when he talked about the vicious cycle of creating. There are always going to be a group of fans that like one particular “thing” the band does, and they’re going to demand the band stay within that realm. That said, Mike also explained that if they were to put out music that all sounded the same – it would drive them crazy.  Not every song can be “Rio”, in other words, but they’re then always going to have fans that scream “sell-out” when the sound isn’t what they expect.

At the end of the video, Mike says that as long as he loves what they’ve done – he has to keep that foremost in his mind as he goes on stage or releases work. Linkin Park is still going to get a certain amount of hate in reaction to their new material. He says that if at least he doesn’t love what he’s done, then he stands to be very disappointed. The whole video gave me a new dimension to consider going forward.

On the other hand, as a blogger, I went from being mildly amused, to nearly cringing. I recognized myself in those teens as they filmed their reaction. Duran Duran puts their blood, sweat and tears into a new album, and then two yahoos from America decide to review it on YouTube. I am one of those yahoos, by the way, and my reaction isn’t always the best.

In any case, the video provided some perspective on the evolution of a band’s material. As I said to my friend yesterday, I appreciated everything Mike Shinoda had to say on the subject. It was clear from the way Mike spoke that he wasn’t just carrying on the “party line” or “talking points” straight from management. He spoke from the heart even though he is directly in the middle of the market launch of their new album. The words hit home and made me think about reviews I’ve done in the past. I can’t say I’d change what is done, but it does make me think as I move forward. -R

 

Duran Duran performed for One Night Only back in 2011 – do you remember?

I have this really cute desk calendar that Amanda created for me. She took the same dates in history that we use for the blog, found photos for them, and then put them together. Each day, I enjoy looking at what special event happened in Duran history, and often times it gives me something to write about, too!

Over the weekend, on March 12, my calendar told me that in 2011, Duran Duran performed for One Night Only in the ITV studios in London. (Incidentally, on that same date Duran Duran also performed at the Rum Runner in 1979!)  I was disappointed only because I really enjoyed One Night Only, and wanted to share the video.

So this morning arrives and I realize, “it’s my blog. I can do what I want.” So….I found the video, and here it is!

 

What can I say? It’s three days till #duranlive, and I am prepping myself!

-R

California MidState Fair Show Review

Leg 2 for Daily Duranie has begun!!

We are in Paso Robles, California…and we just got back to our hotel room from the California MidState Fair.  Duran Duran played to a packed crowd of 16,000 very friendly fans, and we had a TOTAL BLAST.

I kid you not, despite a set list that has not changed in I-don’t-even-know-when, we had a fantastic time. We laughed (I practically cried I laughed so hard), we sang along, we smiled until our cheeks hurt, and we can’t wait to do it all again.

But first, there might be a video.

Yes my friends, it is another video blog, lovingly recorded and prepared by Amanda and I.  At over 23 minutes, it is not short, but we had a lot to say, and I’m fairly certain we didn’t cover everything we were supposed to cover. (It is late, I am tired, and quite possibly a little drunk. Good times!!)

So, we’re off to bed in search of sweet dreams before we head out at the crack of dawn in order to get to Vegas as early as possible.  We have things to do, people!!!

Cheers!

-A & R

Vodka Friday Episode 6: Seizing the Moment

Hey everyone,

It is that time again! After Prince’s death yesterday, we found ourselves pondering regret. Do we have any? Are we happy with where we are and what we’re doing?  We talked about the subject a lot and agreed it was fodder for Vodka Friday at the very least. We encourage everyone – All You Need is Now – and take the opportunity to get out there to see shows and experience the band however you can now, while they’re still around.

So, with that in mind, cheers!!!  (Please excuse Rhonda’s ridiculous attempt to place Davy Jones as a member of The Beatles…she is clearly insane.)

-A & R

Influencer Fans Matter

If there was ever a doubt as to how much bands need well-known faces to tout their music to their friends…all of that was put to rest today as I read this article from the International Business Times.

The good news? Social media matters. The bad news? The article focused on younger, fresher-faces than say….the ones found on here on Daily Duranie. Not that we’re old (gasp)…but when one of us has a daughter who is the same age as many of the “influencers” cited in the article…. what more can really be said in our (ok…my) defense?

The article explains that labels will go to extreme lengths to make sure that young influencers, such as those of well-known YouTube, Vine and Instagram “stars”, talk about the bands and artists labels wish to heavily promote, many times paying those people, or, at the very least, treating them to VIP-like experiences at concerts and festivals. To labels, it is a (legally…if only just barely) form of advertising, and interestingly enough, in a survey taken in 2015, 61% of marketers said that they would be either including or increasing their budgets for these influencer campaigns.

What does that mean for Duran Duran? Well, I’ll ignore the obvious – like a website featuring DAILY advertising for five and a half years now from a website and blog (along with several other forms of social media) that happens to be near and dear to my heart <wink, wink>.

Huh. Obviously, I have been looking at this all wrong….

Fans matter. It is something I’ve always said, and will continue to say. If the band wants other people to be influenced enough to buy their music – which does seem to be the issue at hand – they need to find people (or see and publicly acknowledge) the people standing right in front of them who influence their community to buy those CDs and purchase those concert tickets.

This is also the sticking point, because I think upon reading that last paragraph, the assumption must be that Duran Duran needs to find a couple of young fans to appeal to others. Wouldn’t that be lovely if it actually worked?

As with anything, this can’t just go one way. Duran Duran shouldn’t focus solely on young people. Some might even argue with me, and say they should focus on what they know – their fans that have been with them for decades – and I wouldn’t necessarily argue. However, I also know that youth is the lifeblood of the music industry. There’s really no getting around that fact. There’s also no getting around the reality of a band that is in their 50’s trying to appeal to a crowd that wasn’t even born when they had their first tastes of success (and in some cases, their second in the 90s). Work one end of that spectrum of age, and the band would most certainly lose the other, no matter the direction we’re talking.

Instead, we are looking at Duran Duran taking new directions: a ballet, a musical. Maybe another album. Maybe not. The one thing I do know for certain: Daily Duranie will continue as long as there is a band and projects to support. Some might say we’re the “older and much wiser” equivalent of what is described in that article, and I’m sure others of you would wholeheartedly disagree, saying that “anyone could do it”.  True. I wouldn’t argue otherwise, and I think that’s the point.

-R

Social media: Facets on Diamonds in the Mind

First of all, have you done your Duranie homework yet?  I know, I know – the “homework” portion of Daily Duranie is typically handled by my more-than-capable cohort, but since I just over at our message boards, I decided to mention it. In order to participate, one must register for the boards – no “anonymous” participants (sorry!), but you can pick whatever screen name you’d like and join in the fun.

Speaking of our message boards, I’m really pleased with the small group that is beginning to call the board “home”. If you’ve been shy about joining, or are nervous to join due to preconceptions of what message boards have been like in the past, I encourage you to come and take a gander. The board is small, and it’s been very friendly thus far, which is something that will continue. We aren’t there to debate the blog, or really have hard conversations about much of anything – it’s really a safe place to find community. I really hope to see more of readers participate. The more active the board, the more time people will spend there.

Interestingly enough, Daily Duranie has a number of different social media you can find us on these days. Not only do we have the blog, but we have a Facebook page, a Twitter page, a presence on both Google + and Tumblr, a YouTube channel, and the message board. I’ve done some reading recently about social media and audiences – and I’m fascinated by the idea that some rather prominent figures out there believe that the same basic type of audience can be found across all avenues of social media. Amanda and I have had lengthy conversations about this ourselves, and we’ve found something quite different in our case.

Oddly, we can post a blog here and, depending upon the topic, we can get a variety of responses and they are definitely not all the same. For example (hypothetically speaking), where the response might be all positive on Facebook, Twitter could be otherwise.  Comments here on the blog itself are usually far, far different from the comments we get in other places – not better or worse, just completely different. The demographics we reach for each type of media are very different as well. Tumblr seems to be a bit younger. Google + is hard to tell, no one really sticks around there for long, although we do get comments from time to time. Twitter and Facebook seem diametrically opposed to one another most of the time – and what I mean by that is however people are commenting or feeling on one, it is the opposite on the other. That includes if we’re getting a ton of comments in one place, we’re not getting any in the other. We post some video blogs from time to time on YouTube, and our responses there seem to be from mostly males (although rest assured there are females too), and quite frankly they seem to be pretty tech-savvy to the music industry, which is great! And, our message board? It’s the warm-fuzzy place. There’s not a lot of talk about the blog, per se (which I for one appreciate!), and it’s the place where Duranies can come, fangirl or fanboy themselves out, and not be judged. I applaud that.

Sweeping generalizations aside, my point is that the audiences across the social media spectrum are not the same. Whats more, I’m learning no matter how many places we post, engage or reach, we’re still finding fans that are more than thankful to find the blog, find other fans, or find a place to chat about the band….and there isn’t a ton of overlap, meaning that our audience on Twitter is fairly unique. If you’re checking us out on Facebook, maybe you’re not that active on Twitter. Or, if you’re into YouTube, you might not love Tumblr, and so on. For someone like me, who stumbled into this whole social media thing and learns as I go, each day brings on a new learning curve, and I love it.

It’s fairly easy to form an incredibly myopic view in fandom if you’re sticking to one source of social media. Fandom has a sort of “mob-mentality” that goes along for the ride when someone decides to stick their neck out on one issue or another. It is easy to assume you’ve seen or know everything that has gone on, or that you know the entire story based on what you’ve seen on Twitter. Think again. Just because you’ve seen the tweets of two accounts means precious little, because maybe that conversation or topic has been discussed in a variety of different places with a vast array of responses and opinions. In our case alone, we write the blog here, but it also gets posted in about four different places online before the search engines even begin to have their way with it. We get responses to blogs EVERYWHERE…from our private email to YouTube and everything in-between. It’s pretty inciting to jump on the bandwagon when you see that “everyone” on one particular social media is responding in a similar way.

However, that’s really only one facet of the diamond, isn’t it?

-R