Duranies are dying with anticipation for the video for “All You Need Is Now.” This anticipation has been building over the last few weeks. First, Nick mentioned in an interview that the band plans on doing videos for every track on the album. Some of the videos will feature the band and some not but they felt like video was return to what it once was. Then, there was an announcement on dd.com about how Nick Egan was directing the video. As with anything else in the Duranie community, there was a mixed reaction to this piece of news. Some liked it as they liked the previous videos he directed, including Perfect Day, White Lines and Ordinary World. Others were nervous about the choice. Then, the anticipation increased ten-fold during this weekend as there were many tweets from the band and their manager about the actual shoot. We have learned that the band is filming at Tate Modern, Millennium Bridge and at a cemetery in London. They also let us know that the video shoot went well as it was completed over what seemed like a two day period. Then, we saw the pictures from the shoot on the official website this morning!
The pictures have resulted in quite a bit of excitement and *squeeing* by the fans. First, the guys really do look fabulous in them. I know that many fans are drooling over a close up of Nick that shows off his beautiful eyes. Others are fanning themselves after seeing a picture with John, Roger and Dom. Second, the pictures have provided us with some idea of what the video could look like. The band all seem to be wearing long, dark coats of a certain, almost military style. It is clear that both John and Nick are sporting dark eyeliner (of which I approve of!). The video itself seems to feature both a band performance as well as outdoor scenes. The band performance seems to be in a room with aluminum foil or something like it on the walls. The one truly thrilling part of what I have seen by the performance shot is that Roger’s drum kit is already showing the D from the new logo. This shows in a big way that the era of RCM is over and a new era has begun! Lastly, we have also learned that Dom Brown is also in the video. While this makes many fans happy, including the authors of this blog, it has caused other fans some displeasure as they think that there should not be any non-official members unless all of them are included. I’m surprised by this reaction because Dom, from my understanding, is a writing member of this album AND was in the video for Falling Down.
So, when is this lovely video coming out? Some have suggested that it would be great to come out at the same time as the song does on the 14th. That would be great but, as always, I try to prepare myself for a longer wait. No matter when it comes out, I hope that it is as interesting as Falling Down was and I look forward to offering my thoughts here.