Why Duran Duran Never Needed Saving

Did you happen to see the article published today on Ultimate Classic Rock about “A View to a Kill”? Titled “35 Years Ago: Why ‘A View to a Kill’ Couldn’t Save Duran Duran, author Nick Deriso barely nicks (pun is absolutely intended) the surface in a piece that is supposed to answer the question why even a number-one hit in the US couldn’t keep the band together in 1985.

Dancing around factoids rather than just giving the band accolades they deserve—to this day there has still not been another Bond song to hit #1 (although this one-liner is included haphazardly in the details)— there always has to be another angle. When it comes to Duran Duran, that angle continues to be somewhere in the negative. Forty years in, and we’re still dealing with that nonsense? While he was certain to back up his tale with quotes taken directly from John and Andy’s autobiographies, he also quoted from an unauthorized biography written by someone whose own research came from indirect sources. Never mind that he never really even answered his own question – why couldn’t “A View to a Kill” save Duran Duran? Please, please, tell me now. (Yes, also a pun. I’m in a mood today.)

One of the things I love most about blogging is that I am afforded the opportunity to be honest and real. I don’t have to pretend that shoddy journalism is great, nor do I need to explain my bias, although for some of you in the back, I take a moment to yell it out upon occasion. So when I write that it is great the band is still getting press, but it is also ridiculous that much of the time, press is written with the just the slightest degrading tone, I don’t apologize. The band already has a payroll filled with people that cheerfully promote any press they get. My job, per se, is to be real. I am not paid salary to be here. I write because I want to. I’m here – as a fan – because my love for this band is as much of a part of me as my blue-green eyes, or sun-bleached, blonde hair.

Please save the obsequious, “But isn’t it great that the band still gets attention” and “You should write positively about press that the band gets”, for someone who gets paid to feel that way. Other comments such as, “You know the band won’t care about this. They’re happy to get press!” are similarly categorized with me. I don’t expect the members of Duran Duran to sit around lamenting over the way certain articles and interviews lean. The difference here, is that I am a fan and write a blog, not a newspaper. My outrage, if I really have any to spare these days, is organic!

It is true that “A View to a Kill” was released 35 years ago, and it is also true that it was a number-one hit in America. However, I specifically take issue with the way the article states that the song couldn’t “save” Duran Duran. Since 1985, the band has released eleven studio albums. They’ve toured countless times. They’ve played in front of audiences as large as 90,000 people, and as small as a handful. Duran Duran still has a loyal fan base, and even during a pandemic, I would argue that they’ve seized an opportunity to broaden the ways in which they connect with fans. Recording podcasts, in-depth discussions about how some of their songs come together, and video chats about their own musical tastes are just some of the ways they’ve blossomed, as many peers have faded. Yes, three band members once exited the stage, and others took their place, but Duran Duran lived on. Couldn’t be saved? Are you kidding? They’re still thriving.


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