John’s absence from Twitter led some people/fans to speculate if he would return and also why he was tweeting to begin with. Some fans thought or felt that John might never return and that his appearance on Twitter was solely to promote his book, the album or the tour. Others felt that John was likely off of Twitter to write his book or to spend some with his family. This twitter vacation did coincide with a break for Duran, which could have added to the theory that John was on Twitter just to promote. Let’s break down this argument some.
As I stated in the first paragraph, we have a Twitter account. We also have a Facebook account. Thus, we use social networking. Why? Why did we choose to get accounts for the Daily Duranie as opposed to our own personal accounts (we both have them, by the way)? One very large reason that we got those social networking accounts were to connect to other fans. We wanted to get to know other fans and make friends, which is probably the reason that many of you got accounts yourself! That said, we also got accounts for a couple of other reasons. We are students of fandom. We are writing a book on fandom and we cannot do that well if we don’t exchange dialogue with other fans or observe other fans. Goodness knows that no one is going to want to read about just our opinions and our experiences! Thus, being on Twitter and Facebook will help us understand fandom better,which will positively affect our book and whatever else we do to bring fans together! The other reason we have those accounts is as means to share what we are doing. We want to tell people about our blog and our book. We want people to read what we write. Is that straight up promotion? I don’t know. I suppose it depends on how you interpret promotion. Does it matter that we don’t get paid for this? Does that make it less like promotion? I don’t know. You tell me. This leads me to think about John’s possible reasons for having a Twitter account.
Why do you think that John joined Twitter? Were John’s reasons like ours? I don’t know. That said, I could analyze the possibilities. Did John join twitter to get to know fans and to make friends? I don’t know. Does it appear that he wants to get to know fans? I don’t know. He responds to fans when he goes through those tweet-fests. Does it appear that he wants to actually make connections? I wish that I could say yes but he is really just answering questions or making quick comments. Of course, we, fans, appreciate that he does this as we get to know HIM better. So do we think that John joined twitter to understand fans? Obviously, he is not studying fandom (or at least I don’t think he is!) but is it possible that he wants to understand Duranies and what they think? Does he want the feedback that we provide him? That seems possible to me as I’m sure that he gets tons and tons of tweets about people’s favorite songs or about what people thought of a show or video. This leaves the last possibility in that John joined to promote his work. Does John’s presence on Twitter help sell records or concert tickets? I think that is possible as many people might start following him because they kinda liked a song or because they were fans back in the day, which leads them to check out the new material.
Now, of course, people expressed concern that John was just on Twitter to promote Duran and/or his book. I guess I don’t really see this as a big issue and part of this is because I didn’t and don’t really think John is trying to make friends there. At least, I don’t think he is there to make friends with fans. This led me to believe that he was just there to get feedback and/or to promote. While I love the idea that he wants to make us happy by becoming our friend, I don’t see it. Yes, I don’t think he minds making us happy by answering our questions or commenting here and there. Who knows…maybe this is his motivation. It just feels like it is more possible that he was there for feedback or promotion. Perhaps, making fans happy is a great side effect, a bonus, an extra.
What difference does it make why John Taylor joined Twitter? Really? Does it make fans less excited when they read his tweets or get responses from him? I don’t think so. While I understand that people don’t want to feel used, which is what people might feel if they find out or believe that he is only there for promoting, I think it is important to remember that he is the rock star and we are just the fans. We aren’t ever going to be friends. Maybe I am excusing him from not being more concerned about us fans. That’s possible. At the same token, I want to enjoy him on Twitter whenever it does happen. If I feel like I’m just being used, I won’t have as much fun watching for tweets.