Tag Archives: Duran Duran t-shirts

Come on you know you’re not so young

Is it just me or has everyone been seeing the pictures on Instagram, and Twitter that have various young people modeling Duran merch?

I’m not posting them here, but you can easily find them here, here and here on Duran Duran’s Instagram page

The first time I saw one, I scrolled past and didn’t think twice. It was only later on when  one of my friends mentioned the “youngsters” that I thought to myself, “Yeah, that kid was pretty young, wasn’t he?”  

Then later, I saw another comment. This time on DD’s Instagram page, congratulating them on the “diversity of the models.” Truthfully, I hadn’t noticed. I just made a mental note, and went on about my weekend.

Later on, I noticed a few other comments that caught my eye. Most  had to do with the age of the models in the photos, as opposed to the assumed age of their fan base. These weren’t congratulatory in tone, either.

First of all, I don’t think anyone would argue that the models in the pictures are young – regardless of what kind of “link” there might be from the models to the band. Secondly, to the best of my knowledge from what I’ve noticed at the Duran shows I’ve attended, the average age of their fan base is significantly older than what is represented in those photos.

Ideally, the band wants to be relevant to a wide range of ages. We’ve written about that at length on this blog, and while I want to be fair to those, such as myself, who have been around for decades – I also get dollars and cents. The wider age range of people who like them, the more is going to get sold. It’s really that easy. On the same token, I’ve been to just shy of fifty shows now, (I know that many have been to far more, and I salute you.) and lately I have paid significant attention to the age and gender of the audience.

Their audience for their live shows is still predominantly female, although there are definitely men in attendance. That doesn’t mean there are NO men present – it means there are simply fewer.  As for age, I do think it runs the gamut now that you’ve got parents taking the second (and sometimes even third) generations to see Duran Duran, but overall, in the vast majority of cases, we’re all kidding ourselves if we really believe that teenagers are beginning to take over the fan base at their shows. I can’t tell you who is quietly buying their albums and never saying a word about it online, but I know what the average Duran Duran concert-going fan looks like.

They look like me. And probably YOU, too. 

So, back to those disparaging comments. There seems to be a lack of understanding of why management would choose to advertise the band’s merchandise using young people rather than people who accurately represent the age of their fan base. I get their feelings, and part of me does agree. But then, I say the same thing about ALL clothing ads. Or make-up ads. Or anything else. Everything is marketed for that beautifully golden demographic of which I am no longer part. It’s a miracle I buy anything at all, really.

I have a difficult time stomaching the idea that I’m over the age of 45 now and am being thrown out to pasture by the marketing geniuses of this world. I also can’t blame them, exactly. Don’t get me wrong, I’d LIKE to blame someone. Really, I would. But truly, is the band doing anything wrong by having young kids wearing their band merch? I’d love to look and feel young and vibrant, wouldn’t you?

Maybe that’s the point. Maybe it’s not about the demographic at all.  Instead, maybe it’s the feeling we get when we go to a DD show or put on our favorite Paper Gods hoodie?  Sure it’s total spin on my part, but at least it’s positive!

I’d just rather not spend the time I devote to the one thing that makes me happiest (outside of my children and dog, that is) by tearing them apart for a marketing choice. Yep, this is kind of a new thing for me. I’m not saying I’ll ignore EVERY thing they do that I don’t love, but this time – they’re getting a pass. Yeah sure, I wish they’d have real fans wearing their stuff….but maybe those kids really are. I don’t know.  On the same token, I also know the overall imagery works a lot better with young, beautiful, energetic kids wearing it, like it or not. Who wants to see me, my bifocals and my 46-year old body in a hoodie? Probably no one. I get it.

The reality is, we all know who their fans are. We know who goes to the shows, listens to their music, and buys the VIP tickets. It’s not typically someone like my oldest – who occasionally swipes my vintage Wild Boys t-shirt and wears it to school. Sure, there are exceptions out there. But on average? It’s me. And you.

And you know, maybe you’re kind and invite the kids and spouse/significant other to come with you every once in a while and share your joy. And that’s cool, because that’s how this whole fan thing works…as long as they know to get the hell out of your way once the band hits the stage, right?

-R

 

DDM Gold Membership Merchandise Wrap Up

Last week I received an email letting me know that my Duran Duran Music Gold membership merchandise package had been shipped. I was surprised because I’d completely forgotten about it!  I vaguely remembered reading that it would take about 6 weeks (after renewing) to receive the merchandise, and to be honest I couldn’t even remember when I’d actually renewed, but I was excited to read that it was on its way.

The package made it to my house yesterday, and it felt a little like Christmas as I opened the long, rectangular package addressed to me. I didn’t realize that this was coming from DDM until I opened the box and pulled out the first item: an umbrella!

sorry about my beautiful place mat in the background

Admittedly, the umbrella is what sold me on the upgrade to gold membership on DDM. If I think of the amount of times I have said that I needed to bring an umbrella to a DD concert for possible use during White Lines…well, when I saw the gold package included an umbrella, we’ll just say it spoke to me. This umbrella does not disappoint and is not your ordinary drugstore umbrella.  No…this thing is HUGE, measuring about 4 feet across when open (from spine to spine across the middle) It is a push-button automatic open (pull down to release and pack away), and feels very heavy-duty compared to the cheap umbrellas I buy for our California sprinkles over the years.  Two people could easily fit underneath, and if our predicted “El Niño” weather pattern holds true for California this year, I am sure it will get a lot of use!

Yes, those are my cat's paws in the background there. She is incredibly strong-willed and not very well-behaved...and very big.
Yes, those are my cat’s paws in the background there. She is incredibly strong-willed and not very well-behaved…and very big.

After pulling out the umbrella and realizing what this package was, I excitedly pulled the rest of the merchandise out of the box: a t-shirt, a keychain in a black pouch, a power bank, a pen, a pad of post-its, and a lyric sheet.

The t-shirt came to me with the correct size, and when I tried it on, it was very roomy. The silver foil looks great, and I’m very happy with it. I’m pretty sure this is a unisex sized t-shirt, and while I’ve heard of people getting the wrong size, I am happy to say that mine worked out just fine.

tshirt

The keychain (pictured without the pouch) has a nice quality silver-finish, and doubles as a bottle opener (they know their fans and I love the utilitarian value here). The interlocking D’s are engraved on it, and it’s already doing it’s duty on my keychain.

my apologies for the blur here...my phone didn't like taking a picture of this one.
my apologies for the blur here…my phone didn’t like taking a picture of this one.

I can hardly wait to be out and about and use my power bank – especially while on tour with Amanda. Seriously, I’m always out of power with at least ONE of my electronics…so this is handy! I like that the end lights up blue and indicates when it needs charged….and truly, it takes very little to entertain me!!

powerbank

 

The pen is a really fancy ball point pen that I haven’t tried using yet…this will be hidden deep in my closet so that my family doesn’t steal this pen like they have my others…

pen

 

The post-its were probably the least exciting item in my gold package. This is not because I don’t want DD post-its, but because I will be afraid to use them for fear of the day when I run out! I’m the same way about the DD wrapping paper and other “consumable” items that the webstore sells…which probably says way more about me than anyone cares to know…

these are about 2 x 3 inches...about the same size as a typical post it. They're great unless you're like me and afraid of using them all...
these are about 2 x 3 inches…about the same size as a typical post it. They’re great unless you’re like me and afraid of using them all…

The lyric sheet was the one real “miss” in the entire package. You see, when I pulled out all of the merchandise and went through it, I realized that I didn’t have the lyric sheet. So, I looked in the box to see if I missed it. Didn’t see it right away, so then I felt around and sure enough – I found it.  The lyrics are copied onto standard thickness stationary that has a beige stippled look to it.  Kind of reminds me of the kind of paper one would use for a treasure map, so it sort of has that “old” look to it.  Nicer than putting it on a standard piece of copy paper, not quite as nice as having it on cardstock. The problem is that due to the way it was packed along the inside of the rectangle box (to fit the umbrella) and now has fold marks. I didn’t really know what I would do with this, but framing it is kind of out of the question now (probably??) since the paper is now wrinkled…but I don’t think I would have framed it anyway because that’s not really my thing. That said, I know my fellow fans. Someone out there probably would want to frame it, and this is likely going to piss that someone off.  I don’t know what DDM could have done to ship this so that it wouldn’t be folded and wrinkled, except to maybe do the merchandise in two shipments, one for the umbrella and hard sided items and another for these lyrics so they could be shipped flat. Yes, that would cost more, but I think that at least having that option available for fans (to pay for better shipping), might solve the problem. As it is now, I don’t really know what I’m going to do with these lyrics…not that I really knew what to do with them before. It’s one of those things that is nice to have since Simon wrote them (and completely mislabeled the second verse as v1, which makes me laugh because you know that he dashed these off super quick!), and now I get to figure out how best to save them.

lyrics
not sure if this really shows the wrinkles as well as it does in normal light…just don’t say I didn’t warn you if you’re still waiting for your merchandise!

All in all, I’m extremely pleased with the merchandise! No, it wasn’t all that important to have, but they’re nice “extras” and I don’t treat myself to DD merchandise all that often (as in maybe once every couple of years!!). Thumbs up from me!

-R