Do you remember March 28, 2015? I do. It was a day of envy, pride, joy, and jealousy.
On that date, Duran Duran appeared at a label (Warner Bros) event at James Cole Winery. It was a party designed to schmooze radio personnel and DJs by giving them a taste of Duran Duran circa 2015. “Pressure Off” was played, and the band spent time working the room alongside label execs.
We fans were treated to a bit of hastily recorded video recorded by cell phone that was widely broadcast by any fan who got hold of the link. We marveled at the song, and wondered what the rest of it might sound like. Most of us would have given our eye teeth and then some to have been in that room.
Honestly, I just wanted to taste the wine.
Ok, not really. I mean, I like Duran Duran alongside a good Cabernet.
I mean listening to Duran Duran while sipping a good cab.
I’d best quit while I’m ahead.
Funny enough, Amanda and I had an idea for a listening party once. We actually had the audacity to think that with social media these days, what the band really needed were the fans. A good way to utilize their ever-loyal fan base these days would be to hold an intimate listening party that was truly an experience for a relatively small fans in a controlled, but very exclusive yet relaxed environment. No one listens to radio these days, and radio doesn’t play new Duran Duran anyway, we thought. They needed a different, and quite frankly better way of reaching their fans on a personal level. Why wouldn’t such an idea work? It would be fairly cheap, but mean the world to the fans, who would then be ready to shout from the rooftops about how great this album was going to be, and do whatever needed done…because that’s how an army of fans work. Look at any artist today, from Taylor Swift down to even Panic at the Disco! – they all USE their fans, and they do it by having events just like what we were thinking of. Wouldn’t it be worth a try?
So we sent off a proposal to the powers that be. It was the first proposal we’d ever written for something like this, and I’m sure we left things out – like how it would profit the label. We were extremely foolish and naive when I think back on it. (In all honesty – nobody at a label cares about fans. Our feelings about a band or a record do not equate dollar sign…except they really do…but what do I know? I can say this for sure: labels care about money. That’s it. You and I and anyone else who buys a record is purely a dollar sign. They don’t even care about your legs being attached to you unless you use them to buy another song or album!) We should have run a study to show how each person that went to an event like that translates into a certain number of dollars earned for the label. Dollars matter. Fans and loyalty? Who cares!
In my head, that’s the part that everyone in the entire industry is missing…but I digress. The past is the past, and I still have a story to tell.
You can imagine what happened next, but I’ll share it anyway. Our answer to our proposal? Dead silence, from label to management…not even a note of “Gee thanks, but go back to your silly little blog and leave the tough stuff to us.” Months went by, and then….an announcement of a listening party for radio DJs and music industry people. It sounded far too familiar, even if it wasn’t. Yes, it stung, even if it was purely coincidental.
I’m not accusing anyone of anything here – because it isn’t as though Amanda and I cornered the market on good ideas, or even so-so ideas. However, I am saying whatever party they had sure didn’t seem to work well.
Out of curiosity, how many times did you hear radio play “Pressure Off” where you live?
My own answer? None. Not even one time, even on radio stations where the band had been interviewed. Invariably they’d have the interview and play an older DD song instead. It was less-than-helpful, or so it seemed. Even the NFL played “Pressure Off” in what I hope was a hefty licensing deal for the band, but not a single radio station in my area ever played it. But does anyone really even listen to radio anymore anyway? My kids tell me no, that they listen to Spotify. (This explains more than I care to know, or explain to my husband about our data usage…)
Granted, maybe having those folks actually play “Pressure Off” on their stations wasn’t the goal. I really don’t know. It would just seem to me that the whole reason for having such an event would be so that they’d be more enticed to play the song, even if the party was more about relationship building than selling an upcoming album. I could be wrong. Admittedly, I’m a layperson. What do I know anyway?
So yes, I remember this date. I remember hearing “Pressure Off” for the first time. I also remember how much pride and joy my heart felt that day, and those feelings mean a lot more than an unanswered idea for a listening party. Live and learn.