Tag Archives: Serious

Do you remember gum-chewing? Of course you do!

It has been awhile since I’ve sat and watched a Duran Duran video.  I don’t know about the rest of you, but it seems like I rarely get a chance to sit down and relax, much less watch anything. So today, I treated myself. I watched “Serious”, because truly – if you’re going to watch a Duran Duran video, why NOT catch glimpses of a naughty Nick Rhodes chewing gum??

Did you know that on this date in 1990, Duran Duran filmed part of “Serious”?  It is true. If the story behind the gum proves accurate, Nick was not necessarily on board with the idea of “Serious” being a single from Liberty. In fact, he felt so strongly that when it came time to film the video, Nick decided to show his feelings, ever so-not-obviously, by chewing a piece of gum throughout the video. Because you know, Nick is a chronic gum-chewing keyboardist in real life, right?

I’m going to guess “No” on that.

I suppose his thought was that he looked silly, and that’s how he felt about the song being a single. It was his idea of a protest, which kind of makes me laugh…because LISTEN TO THE SONG.

Of course, that whole thing (if in fact true) backfired when Duranies, ever-dependable as we are, went NUTS over the gum chewing. Who knew that by attempting to ruin a video, he actually made the whole thing that much more appealing (leave it to Nick to turn gum-chewing into an artful statement). I only question the validity because it goes along with the theme of the song. It doesn’t have to be serious, right?

Here’s the video. Let’s watch it again!

Happy Tuesday!  -R